Digital marketing continues to rise. This industry is expected to reach $807 billion by 2026. While this number might be surprising, it fits the speed of today’s world.
Our way of living has adapted to several digital innovations that have come out in the past two decades. One of the most impressive changes is around search engines and the way customers conduct their searches now. Even though SEO’s beginnings trace back to the ’90s, it has gained ultimate relevance nowadays.
Running an SEO agency in 2024 is a challenging job; from understanding search engines to knowing how to identify SEO issues, it’s crucial to have tools that can help you save time and make the most of your efforts. That’s where SEO agency software enters the game. Join us as we explore some of the best SEO tools to make your campaigns soar.
SEO Agency Software: What Is It?
SEO agency software is the name of a set of tools for agencies to get. These SEO tools are some of the most essential parts of an SEO agency, as these allow you to do research, get insights, do analysis, and more.
Running an SEO campaign needs more than expertise and knowledge. Effective SEO services require you to use the best tools within your reach and budget. SEO professionals know that carrying these campaigns with manual effort is almost impossible, and that leaves a lot more room for mistakes (don’t forget your team is human!).
Business owners must keep their eyes on several items, and digital marketing is no exception. You must do audits, supervise your team, communicate with clients, and do many other tasks. SEO software can help you take some of the workload off your (and your team’s) shoulders.
Choosing the Right Software for Your Agency
Before knowing the SEO tools that can help elevate your agency, you must assess what you want from these instruments. Here are some of the items to help you evaluate what your agency needs:
- Set your goals: Instead of searching for top SEO tools from the start, begin by knowing what your goals are. Consider what your client wants from your campaign, and how you wish to achieve said results, and establish which features are essential for your company.
- Do research: Once you know what you want from these tools, it’s time to see what the market offers. Read reviews, do extensive research, compare reviews and overall performance feedback between software, see which price point fits your budget, etc.
- Do you need integrations?: If you (or your client) have other software tools that are part of your daily efforts, consider finding SEO software that allows integrations.
- Can it be customized?: While all SEO agencies have a main goal, each company carries out different processes to achieve this goal. Validate that your preferred tool allows you to customize its dashboards, reports, and metrics.
- Give it a try: Most of these tools offer free SEO trials. Before committing to a device, try it out and see if it works for your agency and the campaign’s goals.
The Best SEO Software for Marketing Agencies
There’s a wide variety of SEO software for agencies. From keyword research tools and local SEO to all-in-one SEO platforms, here are some of the best instruments that help your SEO efforts soar.
Ahrefs
While all-in-one SEO software is yet to come, Ahrefs is one of the most popular platforms SEO agencies use. Founded by Dmytro Gerasymenko in 2011, it owns the second biggest crawler online, just after Google.
Some features it offers are content gap analysis, keyword research, rank tracking, domain rate insights, organic traffic stats, and more. Most experts rely on this tool to conduct SEO analysis for their campaigns, as it is one of the most complete SEO platforms in the market.
Ahrefs Highlights
- It offers competitor research, letting you know where you stand regarding your competitors.
- It has a keyword research feature, which allows you to search for keywords and see their difficulty, rankings, and more.
- It lets you run an SEO audit with its site audit feature, which helps you know if your on-page SEO efforts are paying off.
- Its site explorer keeps you informed about your client’s website backlinks, organic traffic, and more.
Ahrefs Drawbacks
- The main drawback many marketers and SEO professionals point out is its price. A successful SEO agency will most likely have the budget to invest in it, but if you’re in the beginning stages, it might be challenging to fit it within your expenses.
- If you want to focus on local SEO, this platform might not be as helpful for your agency.
- Their keyword rankings are not updated daily.
The price points for Ahrefs start at $99 for its lite plan, which offers access to features like site explorer and keyword research, and go up to $999 for their enterprise’s plan. The platform has a rating of 4.7 stars on Capterra.
Semrush
Founded by Oleg Shchegolev and Dmitry Melnikov in 2008, Semrush is another all-in-one platform that helps your agency get SEO analytics.
This platform has a rating of 4.7 stars on Capterra and has earned more than 2,000 reviews, which places it among the most popular SEO tools for agencies. It offers features such as metrics reports and competitive and keyword research.
Semrush Merits
- Many SEO experts believe Semrush has the best competitive research feature. It allows you to gain insights into backlinks and traffic metrics and has a market explorer option, among many other analysis tools.
- Their reports help you see the results of your website’s paid traffic, organic search, and link-building efforts.
- Like Ahrefs, it offers a keyword research feature, including data about keyword difficulty and more.
Semrush Challenges
- If you want to work with multiple search engines, this is not the tool for you, as it only works with the data collected by Google.
- It might confuse you at the beginning because of the vast amount of data and features they offer.
- Their traffic data is an estimate, which means you are not getting an exact number.
You can give it a free try for seven days. Once you make the decision, you’ll find that their pricing goes from $129,95 for their pro plan to $499,95 for their business plan monthly.
Google Keyword Planner
If you’re looking for a tool focused on keywords, Google Keyword Planner might be the right one. This tool is part of the Google Ads platform, and its highlight is that the instrument pulls data directly from the search engine.
GKP Pros
- All the data you get comes from Google’s servers.
- It’s a free tool.
- It helps you gain insights into average monthly searches, keyword competition, and more.
GKP Cons
- There is no information about backlinks.
- Also, if you want to get insights about traffic data, this tool is not for you.
- If you work with low search volume keywords, its results might not be as accurate.
Google Search Console
Having a holistic SEO approach to your campaigns is crucial for their success. This approach includes considering areas like on-page SEO and technical SEO.
Technical SEO requires you to keep several things in check, from meta tags to internal linking. Google Search Console is one of the best SEO software tools for this type of SEO check-in. Most SEO strategies focus on having indexable websites, and this instrument offers all the insights you need.
GSC Highlights
- It’s a free tool.
- It helps you understand how a website is doing regarding Google searches. It also boosts the site’s mobile performance.
- It has email notifications that let you know when something isn’t working on your client’s webpage.
GSC Obstacles
- This tracking tool might not be the best one for beginners.
- You must wait at least a day to get the information you want.
- There is a 1000-row data limitation. If you wish to have more rows, you must use paid plug-ins.
Yoast SEO
Content marketing is a relevant part of digital marketing, and SEO plays a role in it. Whether you use an SEO writing assistant to come up with your content or have in-house writers, it’s crucial to have the right tools to help you boost your SEO score through content writing, and Yoast SEO is one of the best options available.
Yoast SEO, a WordPress plug-in, helps you take your client’s content to the next level through its readability features and overall content analysis.
Yoast SEO Advantages
- It allows you to add meta titles and descriptions, which help you rank higher on SERPs.
- Most content writers and on-site SEO experts state it’s an easy-to-use tool.
- It offers an easy integration with sought-after WordPress websites.
Yoast SEO Drawbacks
- It requires recurrent maintenance for the plug-ins.
- Many find it stressful that the tool updates regularly.
- Some phrase suggestions offered might not be as accurate.
Yoast SEO offers a free plug-in option. Their paid alternatives go from $99 to $299.
Mailshake
Picture this: your team is using the best technical SEO software available and creating optimized content with the help of content marketing software, but the analytics show the website isn’t getting as many views.
That’s where link-building tools join the game and help your client’s website reach a larger audience. Cold emailing can be tedious and time-consuming, but with instruments like Mailshake, you can maximize your efforts.
Mailshake Strengths
- You can merge emails, have automatic follow-ups, and personalize each email you send.
- It works as an email analytics tool, as it provides information about open rates, reply rates, and overall campaign performance.
- It has templates you can use when needed.
Mailshake Weaknesses
- Some experts state their pricing point is higher compared to other similar tools.
- It only works with GSuite and Gmail accounts.
- If you’re looking for an in-depth email reporting tool, this one might stand behind.
Mailshake’s price range for its email outreach plan is $58. If you want to help your customer boost their sales, they also offer a sales engagement plan for $83.
BrightLocal
Moving on to local SEO, BrightLocal is highly favored by SEO professionals working with small businesses in their city. Managing SEO projects for local businesses can be challenging, as it requires you to cover several aspects thoroughly.
BrightLocal helps you understand how the local SEO rankings look and find any room for improvement. Furthermore, the tool offers SEO reports that can become branded SEO reports.
Brightlocal Wins
- It helps you manage reviews. Having a reputation manager when working with reviews is essential, and BrightLocal’s feature has an outstanding performance.
- You can get insights into the local website rankings and see where your client’s website stands.
- Its white-label reports help you save time and deliver high-quality documents.
Brightlocal Losses
- Local SEO professionals state that the software glitches sometimes.
- You must create a ranking report per region and keywords.
- Its many integrations can make the tool confusing at first.
You can try it out for free for 14 days. Their prices range from $39 for their Track plan to $59 for their Grow plan.
Why You Should Consider SEO Software
Using the best SEO software for agencies will change how you plan, carry out, and show the results of your campaigns.
Digital marketing agencies, especially the ones whose niche is focused on SEO performance, must consider investing in on-page SEO checkers, tools for keyword research, and instruments to monitor and solve technical SEO issues, among several options that will help you grow your agency into a high-quality one.
When you incorporate these tools to streamline your workflow, you maximize your working hours and stay up-to-date with the many SEO tools available.
Frequently Asked Questions
Is It Worth Learning SEO in 2024?
Yes, it is. SEO is highly relevant now. The value of the SEO industry is $50 billion in 2024. Furthermore, studies show that more than 90% of online experiences begin on a search engine. SEO agencies are highly sought-after, and there are no signs they’re losing their relevance.
Can You Learn SEO in 3 Months?
The answer to this question depends on the person interested in learning SEO. Giving your first SEO steps can take around three to six months, but mastering it can take as much as a year. However, these numbers vary depending on the time each person saves for learning this digital marketing skill.
Is SEO an Easy or Hard Job?
Being an SEO specialist is a hard but not impossible job. SEO requires hard skills such as mastering the tools that help SEO efforts get the desired results, analytical talents, data analysis, and more. Furthermore, SEO specialists must have highly effective communication, organization, and problem-solving skills.
Final Thoughts
Using the right tools and platforms for your agency helps you elevate the results you deliver and, consequently, boost your reputation. If you wish to work with a team of experts who use the best SEO agency software, contact us now.
We hope this article provides valuable information to help you find the best software options. Thank you for reading!
