Google Local Service Ads, Google Screened, Google Guaranteed

INTRODUCING GOOGLE LOCAL SERVICE ADS

WHAT IS GOOGLE LOCAL SERVICE ADS?

Google Local Services Ads is an advertising platform created by Google for businesses who operate at a local level.
This platform is delivered to trade-based service providers, such as electricians and plumbers, through the Google Guaranteed Program;
and to professional services firms, such as law firms, through the Google Screened Program.

What is Google Screened

 

It helps professional service firms build a trusted reputation online. Businesses with this badge go through extensive background and license checks. On Local Service listings, you will see the Google Screened Icon next to these businesses.  

Google Screened vs. Guaranteed

88%

The percentage of people who use the internet to find a local business. If you are not maximizing the business tools offered by the internet, then you’re missing a chunk of that 88%  – or more.

72%

The percentage of people who prefer to find information on local merchants via Google Search. People are now narrowing their search to local service providers. Are you on the list of their choices?

64%

The percentage of people who have used Google My Business to find contact details for local services. If your business is accessible to everyone, then you’re making it easier for people to contact you.

63%

The percentage of people who said that they will click on a Google Ad. If you run an ad for your business, then you may benefit from those clicks.

40%

The percentage of people who only consider one local contractor before making a decision. If your business is visible on Google Search, then you can be that one local contractor.

29%

The percentage of people who search for local businesses at least every week. People want to address their needs at the soonest time possible. Are you nearby? If so, do you show up on search results?

With online search behavior and trends getting more defined and specific,
your business needs to implement smart advertising solutions in a digital platform,
and Google has the right tools to help make that happen.

HOW DOES GOOGLE LOCAL SERVICE ADS WORK?

There are five steps involved in Google Local Service Ads.

STEP 1

Tell Google about your business, your services, and your budget.

STEP 2

Get verified and approved and get the Google Guaranteed or Google Screened badge.

STEP 3

Create relevant ads targeting potential clients in your area.

STEP 4

Receive calls from customers who are ready to book your services.

STEP 5

Enjoy high-growth prospects by revitalizing your ad campaigns.

WHAT ARE THE COSTS INVOLVED?

Google Local Services Ads only charges you for the business-related leads that you get from the services that you offer. You control your ad spending through the number of leads you are targeting.

HOW DOES GOOGLE LOCAL SERVICE ADS WORK?

There are five steps involved in Google Local Service Ads.

STEP 1

Set a weekly budget that serves to limit the number of leads you can get.

STEP 2

You will get charged for every lead you get during the week.

STEP 3

Keep track of your leads on a daily basis; the total of which will not exceed your budget.

STEP 4

If you think that a lead is not valid, then you can immediately file a dispute with Google.

HOW CAN ACCELERATE YOUR MARKETING HELP YOU?

Complimentary Setup

We will set you up on the tools and platforms that you need for free.

Monthly Flat Fee

We only charge a Monthly Engagement Fee with no hidden charges.

Multi-level Support

We have a workforce with diverse knowledge and skills in all areas related to digital marketing.

Transparency

We document everything that we do, including our conversations with you, ensuring that your growth history is on record.

Proprietary Process

We have a proprietary and proven process that we can implement to accelerate your marketing.

Regular Updates

We’ll get on a conference call with you to discuss milestones and opportunities on a monthly basis.

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