What is Call Tracking?

Man listening to a phone call in the office

When you’re running a business, it’s important to track your phone calls so that you can measure the success of your marketing campaigns, your ROI and determine where your leads are coming from. A Call tracking software makes this process easy by providing you with detailed information about each and every call that comes into your business.

It’s vital to know where a certain lead comes from when you’re running a business. This is important since it aids in tracking and establishing where your leads come from, as well as measuring the amount of success of your marketing efforts. If you want to build your business, you’ll need a call tracking software to make things easier.

Without call tracking, it’s impossible to prove the ROI of your marketing efforts. All we have are incomplete pieces that don’t tell us if our ad campaigns or web pages are effective in bringing customers into sales.

With conversational analytics at hand on every phone call, we have the ability to track the words spoken and get insights such as keywords that we can use to optimize our advertisement efforts and ultimately generate more conversions.

Understand what makes your phone ring! Don’t waste money!

Why use call tracking?

There are many reasons you might want to use call tracking for your business. Perhaps you want to track how many phone calls you’re getting from your website, or maybe you want to see which marketing campaigns are generating the most phone calls. 

Call tracking services make this easy by providing you with a unique phone number so you can see exactly where the phone calls are coming from.

You might wish to employ call tracking for your company for a variety of reasons. One of them is to track how many phone calls you’re getting from an ad campaign or specific keywords. 

If you want to track more than simply phone calls, there is another type of call tracking that allows you to track all marketing sources from your website number or even offline sources. That’s really cool! You’ll be able to keep track of the call conversions you’re bidding on now.

Man entangled on cable phones

Advantages of call tracking?

Whatever your reason is, call tracking can be a valuable tool for improving your business’s phone strategy. This allows you to measure the success of your marketing campaigns and determine which methods are generating the most leads.

How does call tracking work?

Software for call tracking keeps track of how many phone calls your business is receiving. 

By call recording and tracking the phone numbers and inbound calls as well as the time and date of each call, keywords and ads, you can get a better understanding of which marketing campaigns are generating the most leads.

You can get specif data such as campaign source, caller’s ID Information, city, calls duration, visitors timeline and much more.

Sources you can track: (online and offline)

  • Organic Search on Google
  • Pay Per Click Keywords   (Google)
  • Yahoo
  • Bing 
  • Direct Mail
  • Print Ads & TV Commercials
  • Yellow Pages 
  • Web Referrals 
  • Facebook Ads & Referrals 
  • Direct visitors to your page 
  • Referrals on Yelp 
  • Organic and page Social Media 
  • Landing Pages 
  • Many Others

Accelerate's Marketing Call Tracking Services:


As a Digital Marketing Agency we work with the best tracking software or Saas (software as a service system) so we can help you to deliver the best customer service and create killer marketing campaigns.

What do we offer?

Darts on point

– We help you to understand how customers are interacting with your Ads such as Google Ads, landing pages, website, Local Services Ads and others by providing you with a unique phone number to use and measure your conversion rate. 

– We have a proven track record of helping many businesses to succeed on Local Services Ads by having in place a proper call tracking system and finding if they have any issues with their current system. 

For instance, we have found mistakes in how businesses has set up their call tracking service such as when setting up a Call Tree. If a business receive a call and the intake team get the call only after 35 – 40 seconds into the call, Google Local Services Ads will mark the call as a Miss Call and the business will end up wasting money. 

– We track in real-time all of the phone calls made to tracking numbers, tag all the calls and provide analytics and monthly reports on those calls as well as call history, call tracking metrics and marketing campaign efforts that are driving conversion. 

– We determine where your leads are coming from and what marketing campaigns are working for you.


Having a clear picture of what works for your business is crucial if you want to be successful. We’ve helped hundreds small businesses as well as bigger corporations find their voice and step in with confidence so they can shine!

We’d love to help! If you have any questions, feel free contact us and one of our team members will get back ASAP!

Get a FREE Audit in the next 24 Hours