One of the questions that I get a lot, and I’m just going to go in here and I’m going to show myself. Let me just go to the camera, video, turn it around, okay. Ryan Steinolfson here, and one of the big questions that I get is, what do I do if I get negative reviews from Google, Bing, Yahoo, you name it, especially for property management companies, who we serve? What’s the next step when I get a really bad review?
What do I do, because this is your reputation for your business. I can’t really think of too much more that really is important to your business other than making sure that your reputation is in tact. To do that, there are some really specific strategies that I would recommend, especially when you’re talking about Google. Google is that 10,000 pound gorilla out there that really, you want to make sure that you’ve got a great five start reputation on. Outside of that, Yelp, Bing, Yahoo, those are the big ones. Facebook, obviously, so I’m going to show you what to do, I’m going to specifically with Google My Business.
First of all, set up your directories. Make sure that you’ve got a directory, that you’ve claimed all your directories, and that you have the ability to at least be able to respond. The second step is to flag the reviews that are negative that might be coming from a competitor. You can actually do a screen shot or a screen cast video like I’m doing right now and respond to reviews for people that you think might be competitors, and identify that, “Hey, they’ve reviewed other local businesses and they said the same exact thing and they’ve reviewed all the companies as one star. Hmm, what’s going on here?” Upload the video just like I’m doing right now and attach that as a response, that’s one thing to do.
Then, let me just show you here. I’m going to show my screen. I want to make sure that you guys can see this. Here is the Google My Business right here. This little guy right here, see it says My Business, the little, that guy right there. What I’m going to do is go in here, I’m going to log in as Accelerate Marketing, and there’s an app that actually allows you to manage your reviews. You just go down to your reviews, click the manage reviews, and then you just go here and you click on any review that might be a negative one. Then what you would do is go to the upper right where the three little dots are, click on that, and then you click on flag as inappropriate.
Then it’s going to ask you to identify what’s inappropriate about this particular review. You can see, here’s the policies. Is it hateful, violent, whatever, does the post contain advertising or spam, off topic, conflict of interest, etc. Then you just click submit, you put your email in there, boom, that’s it. That is how you respond to a negative review. Let me know if you have any questions. I’m going to go back to camera. Okay, let me know if that makes sense. Click on the link below to engage with us on Facebook Messenger. Let me know what questions you have, and I look forward to talking to you guys soon. All right, thanks, bye.