All industries have seen changes thanks to today’s digital world. Digital marketing has been part of these changes, and SEO is no exception.
Now imagine this: One of your best clients needs SEO services, and you’re no expert, but take on the challenge. However, as time goes by, you’re unable to deliver results, your team is frustrated due to the situation, and your client ends up working with another agency.
But you don’t need to be an SEO expert to take on the challenge, and that’s where SEO reseller programs become an option for you. If you wish to know what these programs mean, stay tuned!
Understanding SEO Resellers
SEO Resellers are SEO agencies that focus their efforts on white-label services to other companies. Most times, these agencies are within the marketing industry.
Simply put, these service providers have business relationships with other industry members, allowing you to access high-quality backlinks. Sometimes, these white-label SEO providers have in-house copywriters that help with content creation.
Outsourcing SEO services allows you to work with a team of SEO experts without hiring them. However, as it happens with almost everything, you’ll find some drawbacks, so it’s crucial to have realistic expectations. (we’ll tell you more about it later).
Outsourcing SEO: Is It a Good Option?
SEO reselling services are an excellent option for companies that want to expand what they offer to their clients. Here are some reasons why you should consider reseller SEO services.
SEO Is Crucial Nowadays
Social media marketing continues to rise. Email marketing has not lost its protagonism within the industry. However, SEO has become a crucial part of the marketing industry. People resort to search engines like Google to find websites, businesses, health offices, and more.
Marketing agencies know this, and businesses have gained more awareness about it. SEO consultants are some of the most sought-after professionals in the industry, and quality SEO has become a crucial part of internet visibility.
The numbers speak for themselves: 53.3% of website traffic on the Internet comes from organic searches. This percentage highlights how search engine optimization is crucial for visibility and that having SEO strategies is essential for all businesses.
It’s Not an Inexpensive Practice
An SEO consultant’s price range is over $100 per hour (According to Ahrefs, most SEO experts have a $150 hourly rate).
You can opt for freelancers on job listing websites for a much lower price point, but the SEO results could be affected by this decision.
Maybe you’re also considering having a professional SEO team within your agency, however, this could result in an expensive boost in your yearly costs. SEO ranks among the highest-paying specialties within digital marketing.
SEO Is Complex
With a holistic SEO approach come the challenges of technical SEO, onsite optimization, and more. However, those aren’t the only challenges you’ll face. Search engines keep improving their algorithms, and the world’s most popular search engine, Google, has one the most complex ones on the web. Marketers don’t have a solid grasp on what Google considers when creating its ranks.
Furthermore, with several innovations and new platform launches or updates (such as Google Analytics 4), SEO will become more complex.
Picture this: SEO experts must focus on link-building, stay up-to-date with any changes in the industry, and create high-quality content constantly. That’s why hiring agencies that offer SEO services might be the best option for you.
Incorporating White Label SEO Services in Your Business
Adopting a holistic SEO approach is preferred when working on this marketing area. Furthermore, SEO analytics are crucial for understanding the results of an SEO campaign. But what exactly can SEO reseller companies offer you? Let’s split each part of this area through a holistic lens to get a deeper look.
On-Page SEO
Reselling SEO companies will start here. They will want to gain a deeper understanding of your client’s SEO health score, so they’ll do audits to see if there is any room for improvement and start taking measures. Meta titles and descriptions, crawlable websites, and any other aspect regarding on-page SEO will be part of these audits.
Link Building
Link building is one of the main characters in SEO work. Several SEO experts focus most of their efforts on this area, as it is one of the few known factors Google uses to rank websites.
High-quality SEO services will include link-building efforts that can go from link exchanges to guest posts.
Local SEO
Local SEO is another main focus for many experts. An SEO service provider will help you with Google Business Profile optimization, managing and creating citations, and more.
Keyword Research
Keyword research is no easy task. You must analyze their ranking difficulty, the search volume, and many other factors that can easily become confusing. An SEO reseller partner will take over this task for you and deliver high-quality results.
Content Creation
Some of the companies selling SEO services will also offer in-house writing. Of course, you could probably get better results with content marketing companies, but it will be good enough to help you achieve your SEO goals.
Benefits and Drawbacks of SEO Reseller Programs
Working with the best SEO resellers will provide benefits, but you’ll find some drawbacks, too. Let’s go to the next phase of our exploration by looking at both sides of the coin, shall we?
SEO Reseller Program Benefits
- It helps you focus on your competitors: If you don’t have to focus on learning a new digital marketing aspect, you’ll have the time to pay attention to your core competitors. Resell SEO services will take a load off your shoulders, so you won’t have to cover several areas.
- You won’t have to build new business relationships: You won’t have to make new business relationships if you get clients for different verticals. These SEO programs will have the connections or take care of the effort required for this.
- They usually work through an on-demand model: One of the benefits different SEO resellers will highlight is that you won’t need a retainer budget. They will work (and charge) per SEO tasks.
- You work with experts: Using an SEO reseller for your business will allow you to work with specialized SEO partners, meaning you’ll be working with the best of the best.
SEO Reseller Program Drawbacks
- Some clients could think you’re just in the middle: And technically, you are! Most clients won’t mind you hiring any type of SEO outsourcing. Others, however, might wonder why not work with the reseller provider. Be prepared to have a convincing pitch about why working with you will make a difference.
- You could get low-quality backlinks: You could find that your client got a backlink from a site that looks slightly dubious in some cases. Most white-label link-building services will focus on getting the best links possible, so this could happen every once in a while.
How to Choose an SEO Reseller Service
We established that an SEO reseller is an outsourcing team of experts who will help you deliver SEO results. However, working with an SEO reseller goes beyond that, as they become essential for the outcome you report to your clients, which puts them under a partner label.
When making the decision, look into things such as reviews from real previous clients, see how many years they have in the industry, see if they work with clients within your niche, and see what their payment options look like.
Frequently Asked Questions
How Do I Become an SEO Reseller?
To become an SEO reseller or part of the best SEO reseller programs, you must look into the aspects of successful SEO efforts. Ideally, you must have access to the best SEO tools on the market, as these are the ones that will help you deliver results. Furthermore, you must have excellent communication and organization skills, among many other soft skills required for this professional area.
Is SEO a Long-Term Career?
Yes, it is. SEO continues to gain relevance within the marketing industry, and SEO professionals are highly sought after. Additionally, as the world continues to become more technological, it is logical to expect the longevity and overall improvement of search engines, which in return ensures the prevalence of this career. If this question had come up years ago, the answer would be entirely different!
Can SEO Make You Money?
Yes, SEO can help you make money. As it is one of the most popular careers in digital marketing, it also is a well-paid area. An entry-level SEO professional can make more than $50,000 yearly. As expected, the number will rise depending on the expertise, making it one of the most profitable professions nowadays.
Is SEO a Stressful Job?
Yes, it is. Working in SEO requires you to look at several data pieces of information and stay up-to-date with search engine changes and new tool launches. Furthermore, you must keep the trending tools on your radar to offer excellent services. All in all, SEO is an area in which you must pay attention to several things at once, and that can be a stressful practice.
Will AI Replace SEO?
No, it won’t. While AI can help make SEO processes slightly easier, the results will ultimately rely on human efforts. As of 2023, AI cannot deliver high-quality SEO results, which emphasizes the need for human expertise.
The Bottom Line
SEO reseller programs can be helpful if you wish to deliver a complete service to your clients without having to learn how to swim in unknown waters.
We hope this article provides helpful information regarding this topic and aids you when making the crucial decision: Will you let experts handle the SEO efforts you want to offer? Contact us now!
