In today’s digital world, getting reviews on Google really matter. They’re a big deal for businesses online. But sometimes, businesses just send out tons of emails asking for feedback. They think more reviews are better, but that’s not always true.
Sure, having lots of reviews seems good, but what really matters is if they’re any good. People nowadays are picky. They don’t just look at how many reviews there are, but they also check what those reviews say. So, businesses need to care more about the quality of the reviews on Google that they get.
That’s where the “2 W’s” come in. It’s a simple way to get better reviews. Instead of just asking for feedback, businesses should ask their frontline staff, the ones who talk to customers a lot, to ask two questions:
1. What did you like about working with us?
2. Why would you recommend us to others?
This way, customers think more about their experience and what they got out of it. It’s better than just getting generic feedback that doesn’t really say much.
Getting good feedback makes online reviews better. It helps potential customers see why a business is great. Instead of just seeing a bunch of reviews, they get real stories about why a business is worth trying.
And getting good reviews also builds trust. When people see lots of genuine reviews, they feel better about the business. But if they see lots of reviews that don’t say much, they might wonder if they’re real or not.
So, by using the “2 W’s” and focusing on quality over quantity, businesses can make their online reputation stronger. Good reviews don’t just bring in new customers; they also keep them coming back.
In the end, it’s not just about getting lots of reviews—it’s about getting good ones. And by using the “2 W’s,” businesses can get reviews that really matter, helping them grow and succeed online.
