Attorney Mitch Jackson spoke at the Periscope Summit and advised us to “Be Aware” when we scope. This means to pay attention to what you are doing and what is going on around you before you begin to live stream. If there are people around you and they show up in the view of your camera, don’t take anything for granted. Be respectful of those around you and make sure you have their permission before your record.
Don’t purposely use copyrighted material in your scopes. This especially pertains to music. If you use music as a background, make sure you have permission. Use common sense and make sure what you are broadcasting is legal.
Give credit where credit is due. If you use content that you gleaned from another source, be sure to give credit to them. It’s always good to mention the name and title, website link, or other information about your source so others could look them up.
If you are selling a product, program, or service on your live stream broadcast, Attorney Jackson suggested that you always begin the recording by announcing that your broadcast is sponsored by the company you are representing (even if you are the owner, creator, or salesperson). In the unlikely event that a consumer would bring a claim or lawsuit against you because of the product or service they received, they would not be able to sue you personally if you gave the sponsor information.
Being aware of what is going on around you and being sure you are requesting appropriate permissions for the backgrounds and materials you use will help you to create a safe and legal backdrop for your live stream broadcasts.
Watch the entire Periscope broadcast below: