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Using Deal Sites to Build Email Lists
Email plays a very important role in the success of a business. Communication by email lets you stay in touch with clients and allows you to update them on specials, deals, discounts, or any additional new services that you are offering. Building a past client email list is easy, you simply ask your client for their email address and add it to your email list. Finding new clients for an email list requires a little more work. Ryan Steinolfson of Accelerate Marketing, Inc, a marketing agency in San Diego, recommends using Deal sites as a potential stepping-stone when it comes to adding new clients to your email list.
What is a Deal Site?
Deal Sites like Groupon and Living Social are a recommendation service for consumers. They act as a kind of middle-man that introduces and encourage present and potential customers to try a service that your company provides. Deal sites allow you to give your all of your clients, both old and new, the opportunity to save money by providing them with access to special deals, packages and promotions that your company is offering. Using a deal site is a great way to advertise and promote your business. A new customer is often more willing to try a business if they feel that they can get their services at a discount. Marketing agencies in San Diego have found using deal sites are also a great way to build your email list.
Build Your Mailing List
One of the benefits of a large email list is that it provides you the opportunity to contact past clients in the hopes to re-market your services to them again. Once you've established a relationship with a client, simply stay in touch through email and update them on the new services your business is providing or inform them about discounts and specials that you can offer them. Getting that email list going can be a bit difficult. Using deal sites will help you bring new clients to your business and will give you access to their email, which means you can re-market additional services to them in the future. One thing that you must remember is that deal sites like Groupon and Living Social do not provide you with the clients email. You must ask them for their email. A simple way to get a clients email is when you run a deal on a deal site, provide a number where clients can reach you for a consultation. When they call you to schedule a consultation, get their email address and then add it to your email list. That is how you can use a deal site to build your own personal client email list.
If you have any further questions about building email lists, please feel free to contact Ryan Steinolfson of Accelerate Marketing, Inc. at (619) 313-4895.
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