How to Use Link Building to Slay Marketing Dragons

Link Building Dragon

There you are. In front a a ferocious, fire breathing dragon. It looms over you with a fierce gaze. It laughs with its eyes. Knowing that it will soon take a big bite out of your head. All hope is lost. You’ve already made your best move. With no avail. 


Suddenly, you hear a muse. “Link building!”




“Link Building will save you!”


“How is link building going to slay this beast?”


“What even is link building muse?”


We all know marketing can be a daunting task. Much like slaying an overwhelming dragon. You need traffic. Not just any traffic. You need traffic that is relevant to your business. And lots of it.


Today you will learn all about Link building! And why it will help skyrocket your sales! Imagine the stress reduction when you scale your business. By a factor hitherto undreamt of.


What is Link building?


Link building is a way to get other websites to backlink to your website. A backlink is the blue text that you see. When you click on it, it takes you somewhere. Go ahead and try it!


Your goal with link building is to have as many high-quality links pointing to your website as possible.


A high-quality link is relevant to your customer. It offers them something of value. And most importantly, it sticks. I’m going to show you what makes a backlink stick . And how search engines will rank you, based on the quality of your links.


How the Search Engine Ranks Based on Links

Link Building Sheild
You need strong armor to stop a dragon’s fangs.


Search engines will measure your links for importance and popularity. They will also check to see if your site is trustworthy based on spam, and authority.


When you see your pages ranking higher, more search traffic, and increases in link traffic, you’ll know you’ve won.


According to the search engines, your site will rank higher if they are:

???? Trustworthy. Do trustworthy sites link to your site?


???? Popular. (Has a lot of recurring page visits)


???? Blue anchor keyword targeted. Your backlink text has your keywords in it.


???? Niche and location specific.


???? Linked to by high trust domains. Government websites, non profit organisations, and universities.


???? In a good link neighborhood. These are the links on your website, links that lead to your website, and links surrounding those websites.


???? Fresh. Referred to as Freshrank, this measures the newness of your post, the relevance of the date, etc. Creating a second updated edition of a blog post is  a good way to rank for freshness.


???? Shared socially. The more your link is shared on Facebook, Instagram, twitter, etc. The higher it will rank.


???? Ranking for relevant keywords.


???? Ranking for MozRank. This can be improved by getting links from very popular pages or lots of links from semi popular pages.


???? Page with few links. Getting linked to by a page with a ton of links is bad. It will dilute the importance of the link on your page.


Here are 5 types of Links to build on other websites.

(And strategies to incorporate them.)

Link Building Sword
These are your weapons, use them wisely.


Directory Listings

Get your name, address and phone number(NAP) information listed on as many directories as possible. Usually directories will link to your website. Do you have a Google My Business page?


???? Build links at local events. Attend conferences, university events, and community events. You can even host your own local event. This will help the      community get to know you better. You can hand out cards with your NAP info that link back to your site. You can also ask to create a page or website for the event. This page will link to your site, which will give visitors useful and relevant information.


???? Workshops Get together with local business that are relevant to yours and host a free workshop. Give your NAP info out at the workshop.  


Informational Blog posts

Post valuable content to your website. This content should be niche specific. Blogs posts can provide tools, resources, and knowledge related to your niche. You can even create content based on the site that you are trying to get a link from.


???? Natural Links: If you have great content, other websites will naturally link to them. Make a high quality blog post that solves a problem in your industry.


???? Build a blog: Create valuable material on a weekly basis. You will want to create articles that solve problems related to your niche. You will want a lot of backlinks to go to your blog. And the very nature of a problem solving blog will make this possible.


???? Create an Infographic: Infographics are easy to digest, fun, and informative.


???? Broken Link Building: Broken links are link that don’t work! This is an opportunity to offer a relevant link that does work.

Step 1: Search for Keywords in your industry. Open up pages on the top sites.

Step 2: Check for broken links. Run the Chrome Check My Links Extension 

Step 3: Look at the broken links. Can you offer a replacement link? If you can’t, build a blog post that will provide a replacement.

Step 4: Reach out to the owner of the site and tell them about the broken link. Offer your link as a replacement.


???? Link Roundups: These are sites that usually post links as resources. Search for sites in your industry that do link roundups. Try these search terms to find link roundups in your industry:

“Keyword” + Link Roundup

“Keyword” + Recommended

“Keyword” + Best of

“Keyword” + Resources

“Keyword” + Roundup



???? Build a tool: Build an online tool that can solve a problem in your industry. This tool should be easy to use and visually appealing.  


???? Competitor check: Google search to see what sites your competitors are getting links from.


???? E-book: Just like a blog post, this should be valuable to your customers. You can link back to relevant blog posts or tools throughout the book.


???? Interview an Expert(s): Getting an expert in your industry to guest post on your blog is awesome. Not only does it build cred to your site, but the expert will usually link to the post from his platforms.


???? Photographer Outreach: You should be using photographs on your blog. Ask the photographer to link to your page so that they can showcase their work.


???? Links to currently existing links: On your blog, link to where your content has been mentioned. This will build cred and your link neighborhood.


???? Wiki Links: Do you have a peer reviewed articles on your site? Reports? Credible documents? Find a wiki page that you can add value to. Then link your articles. If they aren’t relevant then they will probably be removed.


Landing pages

Why not link straight to your company’s website? If it creates value for someone then they will link to it. Say your target is a company that refers people to property management companies. Wouldn’t you want your landing page linked on that site?


???? Check existing brand mentions: Do a google search to see what websites are already mentioning your business. Ask them to link back to your page!


???? Sponsorships: Sponsor a scholarship, or a kids football team. When people go to look up the sponsor they will find a link back to your site. (Think outside the box on this one)


???? Job Posting Websites: Link back to your site when you post a job opening. Potential employees can learn more about your business. You also get an SEO boost!


???? Have a link in your profiles:  Includes having a link on your Facebook profile, in forum signatures, blog comments, etc. SEO can consider this spammy so don’t overdo it.


???? Guest posting on blogs: Find blogs that have an overlap between the type of work you do, and their readers. Create an awesome piece that capitalizes on that. Then show it to the blog owner. They will use your post if it helps their readers. In exchange, have them link back to your site.


???? Alumni Links: Do you have a certificate or academy? Ask graduates to link back to your site.


???? Search for Brand Mentions: Search for sites that already mention your brand. Connect with them and ask for a link to your site!


Social Media

Get links to your social media. Then you can link to your website from your own social pages.


???? Giveaways: Do a giveaway on Facebook or Instagram. Think of a prize that your customers would want. Then ask them to share and like your page in order to be entered into your contest.


???? Facebook Ads: A Facebook Ad is a good way to get a link!



This could be a link straight to a product that you offer. Customers could link to it if they recommend it. Or even other businesses in your industry.


???? Discounts: Give a discount to one of your products and services. There are many discount websites that you can have a link on.


???? Customer Links: If your customer really enjoys your product. Why not ask them to share it with others? They could share one of your pages on facebook, a personal blog, etc.


???? Reviews: Links to your reviews provide great value. And reviews lead back to your products


???? Testimonials: Different than a review, testimonial is someone vouching for your product.


Aim for as many links as possible. Make sure they are relevant and provide value. And don’t connect with spammy sites. Hopefully by now, you realize that link building is a powerful weapon in slaying the marketing dragon.


Which strategies are you going to incorporate? Message the chat bot if you have any questions. It’ll connect you with a real person.



Author: David Thomas