Knowing what the right keywords for content are before you start writing is very important. This is a very common mistake and if you are not optimizing your content for keyword phrases people are searching for, then you will struggle to get traffic, customers, and leads. You need to understand how to find out what the search volume is and how to use this to your benefit.
Getting the right keywords for your content is not all that hard and if you have the right phrases you can rank higher on Google, Yahoo, Bing, and other search engines for those keywords. So, you probably want to know how you can find the right keywords for content and use this to your advantage. Here are a few tips to help you with your keyword selection.
A Few Tips to Help with Keywords for Content
1. Use the Google Keyword Tool
This tool is free and when you are looking for the right keyword phrase to optimize your content for you need to make sure you use this tool. Simply type “Google keyword tool” into Google, Yahoo, or Bing and you will have a link to the tool right at the top of the search results. Then, just enter a keyword phrase and you will get hundreds of choices for similar keywords along with their search volume.
2. Choose Specific Keywords
If you try to target keywords for content that are simply too general you will struggle to rank high enough in the search engines to get any traffic from them. For example, if you targeted the keyword phrase “weight loss” you are going to be competing with millions of other sites, but if you targeted “lose weight 30 days before your wedding”, then you will have a much better chance of ranking high.
The key is to find keyword phrases for your content that are at least 3 words long and still get a good number of searches each month. You don’t want to go after the most competitive phrases, but you also don’t want to go after phrases that are not getting searched for. Plus using more specific keywords will bring you more targeted traffic.
3. Optimize Properly
Even if you choose the best keyword phrase for your website or blog if you don’t optimize properly you may not see the results you are after. You have to spend a little bit of time to learn how to use proper search engine optimization for your on site content. This is where it all starts and there is a balance of using the keyword phrase enough, too much, or too little.
Keywords for Content – Quality is Still Important
Even when you are trying to target specific keywords for content you have to understand that quality goes further than just optimizing for a specific keyword phrase. The key is to figure out how you can optimize for a specific keyword phrase without giving up the quality necessary for your readers. It does you no good if someone finds your content, but does not want to read past the first paragraph.
The most important thing to do when putting up content is to make sure your reader can use it for what they are after. You don’t want to give away every single secret in the world, but you do want to give the reader what they are searching for. If your content is not able to be used by the reader, then they will not stay on your website or blog.
Another reasons quality is so important is due to the search engines. They are now rewarding longer content and content that is of a higher quality more than just content in general. This means you have to find the right balance that allows you to optimize your keywords for content while putting out quality content for your visitors.
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