Google Local Service Ads For Realtors
Every industry changes with the times, and real estate is no different. While sites like Zillow or Redfin may have been the go-to source for those looking for real estate agents in the past, people are increasingly turning to search engines like Google.
That’s why it’s essential for real estate agents to make sure they are visible online, and one effective way to do that is through Google Local Service Ads.
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What Are Google Local Service Ads for Realtors?
Google Local Service Ads are paid advertisements business owners can create to promote themselves to local customers on Google, only paying when the user contacts them. For example, when people search for real estate agents on Google, they’ll see a list of realtors at the top of the page in a space dedicated to those taking advantage of Local Service Ads.
Using Google Local Service Ads, real estate agents can promote their services to a local audience and potentially generate more leads than by using a standard pay-per-click (PPC) ad.
What Are the Benefits of Getting Google Local Service Ads for Realtors?
In addition to their CPC model, what sets Local Service Ads apart is that they also contain information about your Google Screened status, which shows potential clients that you are a reputable business. This screening status is a way for realtors to show that Google has vetted them and that they meet certain standards for quality and customer service.
Because these ads prove your legitimacy to potential clients while appearing at the top of search results, they’re a great way to get your business in front of people looking for a real estate agent in your area. What’s more is that these listings will show your contact information in a clear, convenient manner, making it easy for potential clients to contact you.
If you haven’t already done it, getting Google Screened for realtors is simple and well worth your investment. It’s a process that takes some to complete, but with very effective results. By taking the time to get your badge, you’ll be able to reach more potential clients when they’re searching for someone to help them buy or sell.
How Can Realtors Get Google Screened?
To be screened by Google, realtors must pass a background check and have their license and insurance information verified. Once Google verifies a realtor, they will get a badge on their Local Service Ad, letting potential customers know they are a trusted realtor.
It’s important to get started as soon as possible since each part of the screening process takes several days, with the background check requiring the most time. But once your business passes the screening process, you will see the benefits of being a trusted company that potential customers can easily find on Google.
How Much Does It Cost to Get Google Local Service Ads for Realtors?
The cost of a Local Service Ad can vary based on your industry, location, and type of intended lead, but it’s important to know that Google Local Service Ads utilize a cost-per-contact (CPC) model. That is, you only pay when someone clicks your ad and contacts your business, whether they email, text, or call you.
Compare this to PPC ads, where you pay every time someone clicks on your ads, regardless of whether they contact you. However, similar to PPC ads, you can set a budget you don’t want to exceed and adjust your CPC bids at any time.
How Can Accelerate Marketing Help My Real Estate Agency to Get Google Screened?
Accelerate Marketing helps you pass the Google Screened real estate verification process by consulting you every step of the way, even assisting in collecting the required license and insurance information. We can also help you navigate advanced verification if Google determines it is necessary.
Accelerate Marketing manages Local Service Ads, Google Business Profile Listings, Local SEO, and Reputation Management in addition to becoming Google Screened. For realtors, these services are invaluable, and after working with us, you’ll have a reputable online presence that consistently ranks in local search.
Leverage Google Local Service Ads for Realtors Today
Accelerate Marketing can help you get your Google Screened real estate ads up and running quickly and easily. We are a Google Affiliate Partner and have a team of experts who can develop a plan and ensure that your ad looks terrific.
Would you like to learn more? Talk to Ryan Steinolfson, CEO of Accelerate Marketing and Local Services Ads Expert.
Text directly 619-304-5155 to get any questions answered and text “LSA” to the same number to get your FREE LSA secrets training video.
