Google Screened for Lawyers and Attorneys
Google Screened adds an additional layer to Google search results by displaying a green checkmark that indicates a verified account on Local Service Ads. This means that the business in question has undergone a special verification process. The system was created to help people searching for professional service providers locally.
One of the financial services that are eligible for Google Screened is law practices. If you are an attorney or lawyer, it may be worth going through the verification process of Google Screened for lawyers and attorneys.
What Is Google Screened for Lawyers and Attorneys?
Google Screened is a verification program that contributes to local service ads for lawyers and attorneys. The program was launched in 2020 for professional service providers to help them show potential clients that they can be trusted.
Though similar, Google Screened is a different program than Google Guaranteed. While Google Screened is for professional services providers, Guaranteed was created for home improvement companies. Google Screened verifies reputation, insurance, and licensing, whereas Google Guaranteed provides a financial guarantee to customers who use a Guaranteed home improvement contractor.
To qualify for Google Screened, law firms must go through a proprietary screening process, and if they are successful, they earn a badge. Google displays these badges in its local service ads for lawyers and attorneys, allowing users to see which law firms have been screened to be trustworthy and which haven’t.
What Are the Benefits of Getting Google Screened?
Lawyers who want to become verified professional service providers must go through a stringent process, which includes having all of their licenses verified. Once that is completed, they (and their firm) will receive the following benefits:
Credibility
The Google Screened check shows prospects that a business is trustworthy. Users who see that badge when performing a local search will know that your firm has been thoroughly verified.
Ranking
Ads that have gone through the Google Screened process will run at the top of search listings above pay-per-click (PPC) ads. Generally, the higher your listing appears on the search engine results page (SERP), the more clicks you will receive.
Visibility
Local service ads for lawyers and attorneys stand out with Google Screened. The badge provided to verified firms is visually compelling, particularly in mobile search results, which is an important factor given that mobile searches tend to hold higher intent.
When combined, all of these things help create a high-authority presence for your law firm in local searches, in turn helping you earn more leads and eventually secure more clients.
How Can I Get Google Screened?
To be Google Screened, you must start by creating a local service ad profile. Then, you’ll verify that your area of practice is included in the Google Screened program, as not every legal specialty qualifies.
Some examples of practice types that are included include the following:
- Bankruptcy
- Criminal
- DUI
- Intellectual property
- Malpractice
- Estate
- Tax
- Traffic
- Personal injury
- Contract
You will be able to select your areas of specialty when you create your profile for local services ads, and from there, you can determine whether you qualify.
After that, you will send the information required for Google to check your licensing and background. All attorneys in a law firm must be verified. You must also have positive Google Business Profile reviews with a rating of three or more stars.
Once you clear all of these qualifications, you will be able to receive your Google Screened badge to display in your local services ads.
How Much Does It Cost to Get Google Screened for Lawyers And Attorneys?
Google Local Service Ads employ a cost-per-contact (CPC) model, which means that the expense of running an ad may differ depending on your industry, location, and the type of lead you are targeting. Under this model, you only pay when a potential customer clicks on your ad and gets in touch with your business through email, text, or phone.
In contrast, with PPC ads, you are charged each time someone clicks on your ad, even if they don’t reach out to you. However, similar to PPC ads, you have the flexibility to establish a budget and modify your CPC bids at any time even though you don’t want to do this too often as it will affect your campaign.
How Can Accelerate Help My Law Firm to Get Google Screened?
Accelerate can help your firm earn a Google Screened badge and ensure you get the most out of your investment. To qualify for Google Screened, you must have a Google My Business profile with a three-star rating. We offer reputation management services alongside Google Business Profile optimization to prepare your law firm for the qualification process.
Once you’ve earned the Google Screened badge for your law firm, Accelerate can help you with local services ads campaigns that allow you to maximize the impact of the green checkmark and increase traffic and leads.
Leverage Google Local Service Ads for Realtors Today
Accelerate Marketing can help you get your Google Screened real estate ads up and running quickly and easily. We are a Google Affiliate Partner and have a team of experts who can develop a plan and ensure that your ad looks terrific.
Would you like to learn more? Talk to Ryan Steinolfson, CEO of Accelerate Marketing and Local Services Ads Expert.
Text directly 619-304-5155 to get any questions answered and text “LSA” to the same number to get your FREE LSA secrets training video.
