If you are not already on Google places, then you are missing out on traffic and potential business you could get from the right Google places categories. There are some things you can do to make sure you are properly optimized to not only get more traffic from Google places, but to also make sure it is the right type of traffic. It all starts by claiming your Google places page.
Many businesses have not even claimed their Google places page and this means they are missing out on traffic they could be using to make more money. If you need more business, then you should certainly make sure you claim your page and you begin to work to optimize your page properly for your type of business.
How to Use Google Places Categories to Get More Business
Not only do you need to claim your page on Google places, but you also need to optimize it and make sure you show up for the right categories. For example, if you are running a Mexican restaurant you will want to show up for Mexican, but you may also want to show up for another food category as well. It is all about what your business provides and the more categories you can show up in the better off you will be.
The major thing is to figure out what people are going to type in to find your business. This is not all that hard to do and if you just ask a few of your current customers what they would type in if they were going to try to find you it will give you an idea of what categories you may want to use.
You also want to make sure you are not just in categories that are very general. Using the example above it may be a good idea to be in the “Restaurant” category, but you would also want to be in the Mexican category and any other category that is more specific. People will not just type in restaurants to find you, but the type of restaurant you are.
After you have figured out what categories you want to target the next step is to optimize your page to show up in the local results for those categories. This is a very powerful strategy to get more people in your doors and get the business you really need and want. If you need more business, then the Google places categories can certainly help you get it.
Optimizing your Page for Google Places Categories
There are many benefits to showing up, not only in the local results, but high in the results. If you are the first choice on a list of 15 or 20 choices in a specific category, then you have a better chance of getting the business instead of the other choices on the list. You can easily get to the top of this list and reap the benefits.
The first way to get to the top of the list is to claim your page and customize it for the type of business you are running. You can add an actual website, information about your business, your hours of operation, and much more to give potential customers an idea of what you can provide for them.
The second thing you want to do is start getting reviews about your business. It only takes five reviews and you will get the gold stars next to your business name in the local search results. This can put you higher on the list much faster than anything else. Just implement a strategy to get real customers to review your business on your Google places page.
The last way to get listed higher is to use a company that specializes in optimizing Google places pages for specific categories that you are targeting. This will help you to show up at the top of the list for your specific categories and you will be able to get more business and more profits with the help of a professional company.
Having your Google places page listed high in the local search results will bring more people to your website and to your actual business. This is a great way to gain more business and give your potential customers a better chance to find you quickly and easily. Just make sure you are optimizing your page for specific Google places categories that make perfect sense with the product or service you provide.
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