Can Google Reviews Be Fake?
Google came one step closer to answering this question with its most recent update. On April 12th of 2018 Google changed its policy on Google reviews.
This change effects every business and if not followed Google can remove all of your reviews. The change in policy discourages “Review gating”.
Review gating is where a potential reviewers are sent to a page to identify if they are going to leave a positive review (gate) before they are allowed to leave a review on Google.
Review gating has been practiced for years by reputation management companies to “stack the deck” for 5 star reviews. Take our Reputation Quiz to find out how u can improve your reputation.