New to Property Management Local SEO? Join the Local SEO experts as they detail ten proven Local SEO For Property Managers strategies they’ve seen work and have used with Accelerate Marketing. These strategies can help you generate more leads and sales to grow more doors no matter what level you’re at as a property manager. Crystal and Ryan set foundational guidelines to make sure that when the keyword “property management and the city you’re in” you’re showing up in the search results for those keywords.
Don’t have time to watch the Local SEO for Property Managers video? Listen to the audio below.
IN THIS VIDEO YOU’LL LEARN:
Stay focused on how Local SEO generates more leads and sales. Bottom line is if you’re not showing up for keywords on Google your business doesn’t have a chance at growing more doors. It’s not just the Google search engine but Bing and Yahoo. If you don’t implement these strategies people won’t be able to find you. These strategies are specific unique strategies that apply to Property Managers.
LINKS AND RESOURCES MENTIONED IN THIS VIDEO:
- Run an SEO Audit
- Get your Business on Google: Google My Business, Google Maps & Google +
- Get more Reviews
- On Page Optimization of Website
- Claiming Top 72 Additional Directories
- Start Off Page Optimization with Link Building
- Create & Connect Youtube Channel to Website and Embed videos on Website
- Create & Connect Your Social Media accounts to your website
- Add Schema
- Add Chat to your Website
Local SEO For Property Managers Video Transcript (swipe the PDF version here):
Ryan Steinolfson: 00:00 Make it to the people, find us when they’re, you know, still in 20 slash 2018 are, you know, they have been doing it for years now they’re going to google the Google and they’re typing in, you know, property management and then whatever city and bottom line is, if you’re not showing up there in the search results for those key words, then you’re just, you’re, you don’t have a chance. The people calling your business. And, and we’ve said over and over again is that, you know, that’s just not on Google. It’s also on bing and Yahoo. And, and you know, when you do the things that we’re going to talk about today, you’ll not only show up on Google, you’ll also show up on bing and Yahoo as well and you’ll show up on the maps. But if you don’t do this stuff, you’re just not. People aren’t going to be able to find you. And there’s some specific unique strategy that pertain the property management companies that might not apply to other businesses that, that would help you, uh, that, that you want to listen to this that we’ve learned over the years will help you with your local search engine optimization. Now, local meaning showing up on the maps and, and also showing up at your website organically in the search results when somebody types in your, any of your, your keywords. So anyway, I hope that makes sense.
Crystal Horton: 01:23 Yup, that makes sense. I want to share, real quick. Look, it’s working
Ryan Steinolfson: 01:32 well. And by the way, so what crystal just showed you there, as well as this is one of the strategies. We’re not going to have all that, those words if they’re at the top, because we’re going to keep this really nice and clean. But you know, one of the strategies that we teach is you want to increase the time onsite for your website and you want to decrease the bounce rate. And by implementing what crystal showed you in the beginning, there were, it had that pop up screen, um, so the, you know, somebody could start a conversation with you. What it does is it allows people to start a conversation with you and, um, and keeps, it, allows you to keep them on site for longer and it decreases the bounce rate. Time on site goes up, bounce rate goes down, scroll rate goes up, meaning they scroll down typically more.
Ryan Steinolfson: 02:21 And this is one way to do this, is to create your content, put it all on one page. So there’s the, there’s the welcome to our live video watch page banner, or a screen takeover. And what this does is it allows you, allows us to start conversations with in, via chat. I get a notification when somebody takes the action there, which, you know, it says, right? I tell people very specifically what to do, you know, start a conversation. So they tap on the start conversation button down below. And if you’ll, if you’ll do that crystal and then, um, yeah, don’t know. Well, no, no, no, no. Oh yeah, this reload the page, reload the page and then yeah, and then just click on the blue button below at the bottom of that. So that. And this is, this is a one of, this is one of the strategy that you can implement in order to increase your search engine optimization. Because when you do this, there you go see the blue button to the blue button.
Crystal Horton: 03:31 I’m not seeing a blue button. This, I always thought.
Ryan Steinolfson: 03:34 Yeah, right there. Right there.
Crystal Horton: 03:35 That’s conversation. Okay,
Ryan Steinolfson: 03:38 that’s it. Go ahead and click on that. Okay. So when, so when crystal just when she just clicked on that. What that does is you can see it popped open the window on the side, the start a conversation. So this is one of the ways, one of the strategies, it’s not one of the top ones, but it’s definitely one of the, one of the strategies, one of the, one of the 10 that crystal has written out there and put in the description of this video. But, um, you can see that, you know, putting all of your past presidents and up next visit, you know, content, live video content here on a page so that you can send people to one consistent page so that they camp out here. That increases your time on site. This creates a lot more, um, google, Google love, if you will. And um, so that’s a good thing. So I think you put together a list. Spray Crystal. It’s in the description as well.
Crystal Horton: 04:38 I put a list together. I was thinking, I don’t know, I pulled up examples here. Okay. So what, we can go backwards since we started with chat. So what Ryan was just showing you was, was like he said, add chat to your website. So that was number 10. And then going up, we have a Schema and so we have talked about this a few times, but I’ll go to Schema.org.
Crystal Horton: 05:07 Let’s go to the structured testing tool. How about that one?
Ryan Steinolfson: 05:15 Yeah. So what this is, is this is just a Schema, is just think of Schema is being Google’s language. Okay? So if you, if you’re speaking Schema, you’re speaking Google’s language and that will then you’ll, you’ll actually be seen as a more favorable website and a more easily understood website by google because you’re speaking the, the content on the page is, is very easy for, for Google’s spiders to comprehend. So when you do that and you speak Google Schema than um, the Schema language, then what happens is, is you know, you as you would expect you to get rankings, you actually rank higher in the search results and, and um, and that’s one of the, one of the strategy that’s going to become more and more important. And not only that, oh, do you rank higher, you actually get more real estate. So you actually get a, an enhanced enhanced listing in the search results. So you’ll actually show up if you’re a restaurant with additional information listed with your business based on what additional, a Schema content you put on your site so that Google can see that if Google doesn’t see it, it doesn’t show it up in the search results and you don’t get that extra real estate. So that’s a really important tool to be leveraging right there. For sure.
Crystal Horton: 06:45 Anything else, crystal? Nope. That’s all. And if you have additional questions, send us a message. We can see that link as well. Okay. Next one. Create and connect your social media accounts to your website.
Ryan Steinolfson: 07:02 yeah, definitely. Yeah. That’s why we, we added, you know, we now we’re going to be going live always from that live watch paid is because you can always now start a chat conversation with us and, and you know, whenever you want to you can just go right to live watch page or watch this content and engage with us and ask us questions right there and we will respond in real time.
Crystal Horton: 07:30 Yeah. I was going to show an example here, but I’ve got so many links. I can’t remember which one I’m going to. Okay. So right here for our next one, which is create and connect your social media accounts to your website. So right here, to give you an example, we have our social media sites. I’m on our website.
Ryan Steinolfson: 07:53 Yep. And we also have a sumo plugin that allows people to share our content as well. So you know, you definitely want to make it very easily shareable, your, your, your, anything on your website and your blog content, et cetera.
Crystal Horton: 08:08 Perfect. Okay. Next one is create and connect youtube channel to your website and embed videos on the website.
Crystal Horton: 08:20 So we have our blog here.
Ryan Steinolfson: 08:24 Yeah.
Ryan Steinolfson: 08:24 And so whenever you create a blog post or any, anything like even the livewatch page, I mean those were embedded videos. So you can embed either a previously recorded or a future scheduled video. And there’s a, there’s a video right there, that’s an example of an embedded video and it does help your ranking significantly. When you do that, it makes it really, it really does enhance your ability to be able to rank higher in the search results, especially when you key word optimize the blog post with the same keyword that that video is keyword optimize for it. Now you can target that blog post using the yoast plugin for wordpress, for example, with two up to five different keywords and the video though you really want to just target one keyword for the video, but so whatever your top keyword is that you’re targeting with the blog post, you’ll want to also target that same top keyword in with you know that one keyword on your video.
Crystal Horton: 09:33 Also, Ryan, would you recommend that it be youtube video rather than facebook for example?
Ryan Steinolfson: 09:42 I would. And here’s the reason why is because here’s why. It’s a very good question all day long because. Because facebook, I mean facebook’s great, but here’s the deal. A facebook does not have the longevity and like for example this. This applies to our embed codes for our videos as well. Crystal, any embedded videos that we do on our live video watch page and you guys do, I would definitely embed those youtube videos because facebook is, is more of a. it’s a social video platform. It’s not a. although it’s got a ton of views. It’s not a long term search. I’m going to, you know, I’m going to do a search and find x, Y, Z video. It’s a. it’s a social sharing site and your video will only have legs, so to speak. It will only have reach for maybe a day or two that it’s that it stays in a timeline.
Ryan Steinolfson: 10:44 Yeah, and you’re in your timeline or or that it’s that. It’s immediately relevant based on the shares that you know that people are giving it, but if you. If you do actually create a youtube video and you post it to your website like this, that video will have huge reach because it will typically rank in the search results and it’ll boost the ability for that page, that blog posts to rank higher for that keyword as well. It’s improvement, so you get a double benefit. Not only does the page potentially rank higher because you’ve embedded that youtube video, which obviously is everybody. Most everybody knows. Youtube’s owned by Google, so google wants you to use the tool like I’ve always said that, that it has and the more you’re able to use its tools and its content and its platforms, the more that it’s going to give you what you want and that’s, you know, obviously additional searches. So for that reason, absolutely because you’re going to get more long term, you know, find the ability for that, for that not only the blog posts that you embed the video on, but also a for the youtube video as well. Um, that’s the big reason why I would embed youtube videos for sure. One hundred percent.
Crystal Horton: 12:01 Perfect. Thank you Ryan. I know that question coming up. So I figured I’d ask start off page optimization with link building
Ryan Steinolfson: 12:14 so when I know we don’t have to be cognitive of the time that we have like, you know, what, 18 more minutes but um, know 15 more minutes but start off here. So basically, and I want to also say that there are other platforms you can use vimeo and, and there’s, there’s other platforms like screencast and you can use those other platforms. And sometimes it does make sense on a landing page, you know, like if you’re not trying to optimize the page to search results to put a, to use a different type of embed a platform to embed that video because you might want to track, for example, how long or how much of that video somebody has watched, you know, so, you know, you can use so many, there’s so many platforms out there that you can do that with. But um, so I just wanted to say that, so link building, I’m absolutely, this is a really important piece of the puzzle.
Ryan Steinolfson: 13:13 What this is, is, and we’ve talked, we’ve created videos about this already and our reference people reference those, um, in terms of creating links back to the, um, um, the, the blog post or the website that you are using as your, as your website. Because here’s why. I mean, what, what’s happening is, is Google is looking for those links. It’s looking for, for community connections. You know, just like we know we build connections in the community. So Google’s looking for that in the thinking. Is that the more connection that you have in your local community, especially as a local? If you want to do local Seo, you want to get local links from local businesses, so you know, for example, if you sponsor a lot, like I said before, you know any philanthropies or charities or any other local businesses that are your strategic partners.
Ryan Steinolfson: 14:08 If you can get them to link back to you as a local business, it will significantly increase your chances for low to rank locally, especially on the map for that, for that business. Now I’m. That’s what link building is. I mean it’s just, it’s just creating or having a link from that website to your website and preferably what you’d like to see is you’d like to see the words that are, that are being used to link back to your site. Those are called, that’s called the anchor text. You want that, those words to preferably be your targeted keywords. So example, for example, if a property management company is trying to rank for the keyword property management, you know, San Antonio, you would want that a strategic partner to create a paragraph and then when they link back to your company’s site, you would want the words that they’re using the link back to your site to be property management San Antonio.
Ryan Steinolfson: 15:13 So that, that’s the anchor text. That’s, that’s what, that’s the word that in essence passed through to your site as being relevant. So there, so google seeing that and they’re seeing, oh this must be a, you know, this website might not, must have something to do with the words property management San Antonio, which is exactly what you are looking for. I mean you want those keywords to pass through that, that link juice with those keywords to pass through to your site. Okay. So that’s what, that’s what off page optimization. It’s not, not on page, it’s, it’s, it’s getting those off page links back to your site. So.
Crystal Horton: 15:53 Okay. And the next one claiming. Yep. Additional directories, which are the top 72 that we recommend. Yeah.
Ryan Steinolfson: 16:01 And, and for property keeping this focused on property management companies, I mean there’s, there are more, um, there, there are some, there are some property management specific directories out there that are more important than others. I mean, you know, obviously, um, you know, like realtor.com if you can, you know, get listed on, on that, uh, you know, as a, as a property management company or any other local here. Here’s the other thing. If you can get listed on a directory for like Northam National Association of property managers, those specific, you know, there’s, there’s obviously other narpm type organizations in Canada and the UK and Australia and New Zealand, etc. Um, you want to get listed on those, on those directories. Those are really, really important for yoUr, for your business and any other local property management, niche specific directories, if you have them or sites that refer to, you know, property managers, um, or that would, you know, that would have something to do with property managers anyway. The claiming these 72 additional directors, there’s 72 that are generically like the top directories for all businesses. And you just want to go out there and, and claim them and set them up and create them. And then obviously key thing is, is to put that link, that all important length in the directory that links back to your website.
Crystal Horton: 17:39 Perfect. Okay. On page optimization of website.
Ryan Steinolfson: 17:45 So on page optimization, a website. Um, we’ll, we’ll me, what do you think it is? I’ll let you answer those.
Crystal Horton: 17:52 Okay. Well this is just as we talked about before, just to give an example over here is we specifically keyworded, um, things that we were targeting. So not only are you doing this on your blog posts, but you’re doing this on each page, correct ryan?
Ryan Steinolfson: 18:08 Yes, exactly. So you’re using The keywords in the title, in the, of the blog post or using the key words in the video. Like I said before, you’re using it in a, in the images that you put on the page. So in the old text with the images, you’re using those keywords that you’re targeting a certain percentage of the overall number of words that are in the post itself. Um, you’re also using the key words in a paragraph headers, so like headline, so you want to use those in the headlines. That’s why we use yoast because it makes sure that you’re, that you’re doing all of that stuff. It makes sure that you’re really, you know, leveraging all of the different. There’s about 10 different things that you want to do in terms of, in addition to, I’m obviously using the title and the tag for the, for the blog posts and making sure the slug, they call it a slog for the, for the, um, for the post is using the keyword. And that’s nuts. What the on page optimization is. Yeah.
Crystal Horton: 19:25 Okay, perfect. Now get more reviews since we kind of went backwards. First I want to say the second one before I say get more reviews, which is really, you know, getting your business on google. So you’ve got to claim your google my business page and then you’ve got to make sure you’re on google maps and google plus because you can’t really get reviews if you don’t have a google my business page. You can, you can on other directories. But the main one that we’re focusing on today is google my business.
Ryan Steinolfson: 20:00 Yeah. Yeah, exactly. So you know, there, there are instructions out there for setting up your google my business page. Do you want to give anybody some heads up on or things to watch out for when setting up their google my business page?
Crystal Horton: 20:16 Um, like as far as going to business.google.com to set up your google my business page. Yeah. Okay. Oh, well I guess I can’t really. once you go to business.google.com, there is going to be a sign in at the top. Right? I don’t know if I can pull it up since I’m logged in and I don’t want to log out.
Ryan Steinolfson: 20:43 What else? What are the other things that people will do? A quote unquote optimize google my business page.
Crystal Horton: 20:48 Oh, every field needs to be answered. It can’t go blank. So if it’s asking for an address, you know, fill that information out. If it’s asking for a phone number, what, let’s go back. Make sure your address and your phone number is listed in the exact same way as it is on your website. So if you have street abbreviated on your website and then you spell street on, um, and then you spell out the word street on your google my business page that’s not really communicating correctly. So those have got to be correct. And then for your phone number, make sure your phone number is the same from your website over to your google my business page as well.
Ryan Steinolfson: 21:31 Yeah, that’s awesome. That’s really good. And, and um, yeah and then also things like, you know, adding the questions, you know, to the google my business page, you know, if you’re in the us, you know, connecting messenger so that, so that people can message you. Basically just like I’ve said before, using all the tools you know, that google gives you access to when you, when you give google what it wants, google, you know, which is using their tools, then google will give you what you want. And so there’s a lot of really cool tools like being able to add more photos and add more posts. And you can even upload videos now directly to the google my business page outside of youtube. So it’s just, you know, obviously responding to reviews, you know, like all of those things when you just engage with your google my business page and do that, google sees that.
Ryan Steinolfson: 22:25 I mean it’s, it’s, there’s a direct connection. And by the way, the other thing I want to mention is, is, you know, speaking of that is, you know, it’s, it’s connecting, for example, your google my business page to analytics, like connecting all of the different google properties, you know, google and we’re just talking to martina the other day and, or actually another customer and they didn’t have analytics connected or they didn’t know if they did. And, and so, you know, connecting, you know, you’re all your google accounts together. That tells google something and that, that is important for your overall search results. When google sees that you’re, that you have your youtube channel connected to your analytics, connected to your, you know, um, search console, you know, connected to your group, you know, everything. Then that, that is a very, that’s a little bonus. That’s a bonus tip right there.
Ryan Steinolfson: 23:19 Um, it’s a very important to make sure that you’re using all of those available tools, not only you know, for, for the benefits that you get because google will tell you what’s, you know, what’s not working on your site. It’ll tell you if you have slow load times, it’ll, if you, if you connect to google search console for example, the analytics will tell you, you know, what kind of views you’re getting and how many new users you have. And so why not use these things in addition, you know, you’ll get the benefit of actually getting better results in the search results. So yeah, and then once you do that, then yes, get reviews, you know, number three is get like, just asked for reviews, get as many as you can. Um, it does help your search results. People don’t know that and it’s an answer. The reviews when you get a review like respond is really, really important. and then we’ve got one more, right?
Crystal Horton: 24:16 One more, which is the very first one that we recommend is running a seo audit. So this really tells you what’s out there and it gives you an outline of where to start.
Ryan Steinolfson: 24:30 Yeah, yeah. Run, run a search engine optimization audit so you have a baseline so, you know, and if you get a good audit, you know, there’s tons of them out there. We use a, we use one that we’ve used for years. um, and typically you’ll see things like, you know, how many photos do you have in comparison to your competition? Um, you know, there’s some good ways to be able to tell a good audit. Number one, you want to make sure that it’s, that it’s comparing you to your competition so you can see what your competition is doing as well and not just you. Um, and then also you want to make sure that that is comparing a lot of different parameters. It’s not just one or two, it’s looking at, you know, like how many photos you upload, how many links backlinks you have.
Ryan Steinolfson: 25:14 Um, you know, as many, I’d say minimum of five different parameters is what you want to make sure that you’re, that that particular search engine optimization audit is looking at where else it’s, you know, it’s just not really doing a whole lot, so at least five different parameters you want to be able to compare your self to your competition with and um, and that will be, that will be something to look out for. So yeah, I start a conversation with us on that, on the page here. you can always go to accelerate your marketing.com forward slash live. Um, in The future if you want to, you know, if you want to see what, you know, a live videos we have scheduled, um, what live content we have coming up next and what we’ve done in the past. Um, and uh, yeah, it’s um, you’ll, you’ll see by you and you can start conversations around that page and actually if you want we can give you this list. I mean if you ask you ask for it, we’ll give you the list and if you start a chat conversation with us.
Crystal Horton: 26:20 Yeah. Well, based off of what we’ve been working on, ryan, what I was going to do was create a blog with this, embed the video on, just like we tell everyone to do because we kept that we keep that local seo outline that has all of our youtube videos attached to the titles. I was going to plug every title and based off of the top 10 that we gave for how to, um, let’s see. Let me go back here or this one. So, local seo for property managers, we have a video for each of these and so I was just going to attach that into the blog. So if somebody wanted to further expand their knowledge on that area, they could just click on that youtube video and then I was going to add our transcript script as well so they have that text and recommendations. So, um, so I have that, but in the meantime, until I get that blog also posted on our various websites, um, I do have the blog post in our comments on facebook of, you know, conversation marketing, your secret strategy to double leads, conversations and speed of sales. So that there, if you can click on that, it’ll take you to our blog to explain that in and it’ll also give you the opportunity to chat with us like we’ve been talking about.
Ryan Steinolfson: 27:49 yeah, that’s awesome. thank you crystal. And what do we on on deck for next week?
Crystal Horton: 27:55 So for next week, let’s see. Last week we talked about online reputation. This week was local seo, so next week we will touch base on google my business for that. Yep. All right everyone, we’ll create a great rest of your day.
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