Speaker 1: Good morning everyone, how are you today? Um, I am Krystal Horton with accelerate marketing and I’m one of the account managers here where here at accelerate marketing we help businesses like yours, uh, become the go-to business in your niche. So in other words, we help you dominate your online reputation and local Seo. So a couple days ago I discussed, um, let me make sure we’re live here. Good. OK, so a couple days ago I did discuss specific stats as far as why online reviews are important for your business and then yesterday I reviewed how to ask for a review when you’ve earned it and you know, by leading with the two W’s. And so today’s discussion is going to be about what do you do once you receive a review, then what happens? Um, but before I get into that, first I’d like to invite you to take our online reputation quiz and find out what your score is, find out what your online reputation scores, so simply just type in the word reputation quiz and um, we’ll get you started on that.
Speaker 1: Also. In the meantime, if you have any questions, just send me a message, type it in the comments, send me a message at m.me/accelerate marketing and I’ll get back to you with an audio message or a video message and we can um, go from there. And so I put together this. Hang on, let me see if I can do this real quick. I’m trying something new. Oh, and my kiddos are on spring break this week. So you’re a fancy art is from my youngest daughter. Very nice. It’s just funny because when I sit here it’s like wha what? I liked it in a work.
Speaker 1: Um. OK. So let me see. I’m going to share my screen and I put together this presentation, but um, haven’t, I’ve never done this before, so let’s just try it out. Good morning everyone. How are you today? Make sure if there’s any comments or. All right. And then I push play. OK, let me see if it’s showing up on the other side. Let me fix this hair. Yes. All right. OK. Um, so how do you get to the next screen? Will work on this together, friends. OK. So what do you do when you receive, um, a review and that immediate reaction is to respond. So let me give you an example here. We have accelerate marketing. Yep. What do you have? One hundred and 74 google reviews. And so what do you see as the common thing after every review that was left, we have a response.
Speaker 1: And so the reason for this is, is because it’s how. OK, so when you have written a review for another business or is it something that you just easily just pull out and write the review and submit it? Or do you have to go through a process of what am I going to say? How do I really convey my thank you. And, and maybe I’ll just put by the stars and just press submit because I don’t know what to say. Or um, uh, it’s, I mean that could take like 10 minutes of thoughts, two hours of a thought. It could take two days, it could take a couple weeks and then you just finally say, I’m not going to do it. Or once you write a review, do you kind of think, well how weird nobody even said anything. I’m not doing that again. Right? So we have this thing to where anytime somebody responds to us and we have a weekly review meeting where we discuss the reviews, where we give out, Woo, who’s where we celebrate, we make sure to say thank you and really acknowledged the fact that the review has been left because it is so very much appreciated.
Speaker 1: So here, you know, after an individual leaves us a review, we make sure to respond back immediately, at least at the very least, within 24 hours of the time that the review was left. And the next time we meet with our client we also make sure to say, Hey, thank you for the review because it, it really means a lot, it really means a lot. And so I wanted to show you that. Let me switch back over to my presentation here. Push play well. OK Good. Um, OK, so respond to a review now. Seventeen percent. Now this information is coming straight from the 2017 consumer review review survey that bright local, um, gives out every year and so their 2018, when I think I read something about it coming out here in the next couple of weeks. So we’ll be able to see how these numbers increase from the previous year. And they have, I mean, from 2016 to 2017, there’s been a significant increase in these numbers and it’s not decreases, it’s always some type of increase or some type of change.
Speaker 1: So reviews do make a huge impact on your business and it’s something that I would encourage you to, um, make a priority. Seventeen percent fewer people will visit a business website, um, after reading a good reviews, I think I typed that wrong. So the number of consumers who visit a business as their next step has grown by 10 percent in the last year, which was 17 percent. And this is referring back to 2016. And so that has increased as well. So I’m a review. Take it as a word of, as word of mouth. And, and tell me guys, how many times have you, I’m considered a new business and gone to Google and read the reviews and I mean, how did you feel when you were reading some of their reviews? Was your decision based off of what those customers left or did you move on to another business based off of what a customer left and also if you noticed a business respond, what, what did, how did you feel about that as well?
Speaker 1: I mean, so really when you’re looking at reviews or when you’re thinking about new business and you’re kind of looking things, looking things up on Google, take a moment to be aware and pay attention to it, to it, and then think, what are my customer’s thinking when they see, um, my business online, you know, and just really, really just take that in and to. Since I’m here, I’d like to invite you to take our online reputation management quiz, ca, what your online reputation score is. We’ll ask you maybe about five questions that you can answer, which you know, you don’t even have to type. Yes. If you could just click the button yes or no and um, see what your score is. So in the comments below, make sure to type out reputation. Ah, I forgot it already. Um, online reputation. Here it is. Online reputation.
Speaker 1: You type online reputation. OK. So, um, next, once you receive your review, you got to respond. OK. And another thing is, how recent does a review need to be? I mean, would you, uh, think the business is the same if you read a review that was the last two years ago, it would you think that, um, the business the same if you read a review six months ago, what about four months ago, or do you look for the most recent review in order to make a decision? Because 77 percent of consumers that think that reviews older than three, three months aren’t relevant anymore. And so this is a continual process, which is why when you’re working with clients on a daily basis, a weekly basis, or a monthly basis, um, it’s, it’s very important to ask for a review when earned it. And if you’re kind of curious and you didn’t catch my video yesterday, uh, take a look at it because I give you the two of how to ask for a review when you learned it.
Speaker 1: I’m 18 percent of consumers only care about reviews submitted within the last two weeks. So let that set in because I’m one it takes, um, it takes awhile to get a review and that review, you know, is good for two weeks. So, so, um, that’s why we got to keep asking and that’s why we got to keep giving thanks for those who leave are in you. And four percent of consumers pay any attention to reviews submitted over a year ago. So when you receive your review, it is important to say thank you. Like I said, and it’s also important to share it on your social media sites to, um, I mean, you could just take a quick screenshot and say, you know, thanks to this client it and you can even write a copy and paste your response back instead of trying to think of something else before you post it.
Speaker 1: And you can post that. Now. We also have a really cool system that, um, markets your reviews to the world to see in such a neat way and we’ll get into that later, but our, our system is really cool, so it’s very important to, you know, share those reviews with the world and also google offers some really neat. It’s a neat kit if you have a google my business page and it’s only a one time thing, but you can request a postcard of a review that was left so that you can hang it in your, um, place a business. You can hang it in your office, you can hang it in the store, um, or you can hang it like near the staff area so you can remind the staff to ask for continuously ask for reviews. Um, so let’s see. Let’s move to the next.
Speaker 1: Now, have you ever left a review for another business? I know it Kinda touched base with this a few minutes ago, but I’m 26 percent. Haven’t yet reviewed a local business but would consider it. And so what we like to say, seven out of 10 people will say yes if you simply ask for a review and ask them to leave a review. And so, um, sometimes people don’t like asking for review because rejection is always, you know, some type of fear or some type of thing. But, um, go for 100 no’s in a year and see how many reviews you get. Sixty three percent sewers have written a positive review for local businesses, and 32 percent have left reviews for negative experiences. So rarely, you know, you would get, you may or may not get a negative review, but I mean it’s something that you shouldn’t be shy about because those reviews are the most valuable feedback that you could have on making your business that much sweeter or that much better.
Speaker 1: And so those reviews are always wonderful. And so tomorrow I’m speaking of this, I’ll talk about what to do when you receive a negative feedback and how to move forward and what to do with that because it goes reviews are very valuable, just as valuable as a positive review and how you respond, how you react to it is just as important as well. So when you receive a review, friends, I just want to say please respond back and then, um, one more time going to say this, type in the word online reputation to find out what your, um, score is, check it out. So just type in the comments below. Um, and then also if you have any questions, type in the comments below as well, or if you’d rather have an offline conversation or off, I guess not really offline but like off flying for life. Um, send me a message m dot [inaudible] forward slash accelerate marketing. Um, and I’ll answer your questions within audio message or a video message within 15 minutes or no later than 24 hours. And so, um, let me look real quick and see if there are any questions or comments.
Speaker 1: None yet, so say hi. See, um, and then, um, let’s see, one more thing. Oh, Monday through Friday. I am live at the same time sharing some successful strategies with you on how to become the go to business in your niche. So this week of course I’m talking about reviews and your online reputation. Next week is going to be all about local Seo and then the week after that is google my business because we all know that beast is beautiful. So why not talk about it, right? If you have any questions in regards to online reputation or if you have any questions about local seo or even google my business, um, send me a message, let me know and I’ll make sure to answer that question for you. It could be live or it could be on, you know, on Messenger. And so my homework today for you is to encourage you to sign in and to write a review for a company that has earned your review tomorrow. Like I said, I’ll be discussing what to do when you receive a negative. And once again, because we’ve had a lot of people come in and really to check out this a quiz and it’s, it’s been phenomenal to help businesses in, in so many different ways. And so don’t forget to type in the word online reputation to discover your score ceo tomorrow. Create a great rest of your day, everyone. Five.
*We use voice dictation so please forgive any spelling or syntax errors