Property Management Marketing Problem

Most property management marketing companies tell you the only way to get more doors is to spend thousands of dollars on Google advertising, etc.  Also, if you stop paying for the marketing, your traffic will stop, and your leads will dry up.  Do you have to spend thousands of dollars in property management marketing in order to get more doors?  This case study will show you that you don’t have to.

Property Management Marketing Case Study Dates

We started implementing this property management marketing strategy on October 29, 2017, and measured results until June 23, 2018 (8 months).  To calculate the results, we are comparing the dates in the previous sentence with October 29, 2016, until June 23, 2017.  We are using the period for the previous year so that we can compare apples to apples.

Property Management Marketing Secret Strategy

Reputation management, reputation marketing, and monitoring were the strategies that were implemented to get the results.  We implemented the following reputation management and marketing strategies:

• Managed their reputation by getting more reviews with our “Google naked link”, emailing their existing list, & with printed material.
• Built their culture at their business so they could get more reviews with our secret “review culture training”.
• Marketed their reviews by posting their reviews to their 7 social media sites, YouTube, and their website.
• Monitored the directories for new reviews, Analytics for website traffic, and keywords for showing up in search rankings.

Property Management Marketing Results

A couple of assumptions need to be made to determine the number of doors that this company can add each month.  First, we need to assume that 1% of the website visitors will convert into a new door. Secondly, that each door is worth $3,000 on average over the lifetime of the lease.

As a result of our reputation strategy, this property management experienced the following during the 8 months:

• 189 new reviews
• Showing up 237 new times in search
• 851 new DIRECT website visitors
• 970 new ORGANIC website visitors from search
• 18.03% lift in organic website traffic
• 29.39% increase in direct website traffic
• 2.27 new doors a month every month (for the lifetime of the business)
• 27.24 new doors a year
• $81,720 a year in additional revenue
• $817,200 in additional revenue over 10 years

Watch the video below to see the amazing results that Martina Berry from Professionals Rockingham has gotten from following our 3M’s to reputation management monetization.

Final Thoughts

The amazing thing is that the above benefits continue every month without any additional property management marketing expense.  Also, the results that we saw in this results are very typical.  We have seen some companies have a 181% increase in website traffic in the first 4 months.  Additionally, this company is receiving more phone calls from pre-qualified and pre-sold leads.  The leads are pre-sold because they are seeing their online reputation and reviews before they call.  Typically, before we start this strategy, we implement a call tracking so we can track the increase in phone calls.