3 Local SEO Questions for Beginners

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In a dynamic discussion, Accelerate Marketing’s CEO, Ryan Steinolfson, and Account Manager, Crystal Horton, delve into the crucial role of Google Business Profile (formerly Google My Business) in catapulting businesses to local SEO excellence.

Introduction: Meet the Experts

Crystal Horton is an accomplished account manager at Accelerate Marketing. She helps sets the stage for an interview with Ryan Steinolfson, CEO and Founder.

Navigating Local SEO with Google Business Profile

Crystal kicks off the interview with a fundamental question: “How do you get on Google?” Ryan breaks down the complexities, emphasizing long-term efforts invested by businesses like Empire Industries and Edward Windsor Property Management. The strategic combination of local SEO and reputation management is the key to reaping rewards in the form of an increase in inbound phone calls.

The Power of Reviews and Comprehensive Data

Ryan stresses the importance of customer reviews, citing them as one of the top three strategies for local SEO. A reputation culture involves actively seeking and managing reviews as a core part of the business fabric.

Efficient Strategies for Local SEO Success

Crystal introduces 3 efficient strategies for local SEO success. This includes getting more reviews, building local directory links with consistent business information, and acquiring more inbound links from other businesses. There is a great need for a streamlined process and a focus on directories such as Google Business Profile, Yelp, and Facebook.

Beyond Google: Other Search Engines and Directories

Ryan answers the question of whether Google is the only search engine to pay attention to. While acknowledging Google’s dominance, he highlights the importance of Yahoo and Bing, constituting 20 to 25 percent of overall searches. Ryan also sheds light on industry-specific directories, emphasizing a focus on directories relevant to one’s niche.

Impact of Missing Information on Google Business Profile Rankings

The discussion concludes with Ryan addressing the impact of missing information on Google Business Profile rankings. Stressing the importance of accurate business information across directories, Ryan highlights how inconsistencies can lead to confusion for search engines and customers. This ultimately affects rankings and user experiences.

Conclusion: Prepare for Google Business Profile Deep Dive

With the promise of unveiling strategic insights for leveraging Google Business Profile effectively, the duo bids farewell, leaving businesses inspired to optimize their online presence and dominate local SEO.