Ryan Steinolfson: 00:00 Yeah,
Crystal Horton: 00:04 how are you today? Hi Ryan, I can hear you.
Ryan Steinolfson: 00:09 Awesome.
Crystal Horton: 00:11 So today is Friday. Woo. I am Krystal Horton or this is going to make noise and um, I’m one of the account managers for accelerate marketing where we help businesses like yours become the go to business in your niche. So in other words, we help businesses like you dominate local Seo and online reputation. And today I get to interview Ryan, our CEO of the company with some of the most common local Seo questions.
Crystal Horton: 00:44 Are you there, Ryan?
Ryan Steinolfson: 00:47 How’s it going?
Crystal Horton: 00:48 I just heard that time and I was like, oh no. Did you hang up?
Ryan Steinolfson: 00:52 No, I’m here. I’m ready to answer the questions.
Crystal Horton: 00:56 All right, question number one. How do you get on the Google?
Ryan Steinolfson: 01:02 How do you get on the Google? That’s a very complicated question and um, it’s, it’s, you know, I’m going to give you guys a really, you know, some, some really good answers here today. We talk about, you know, the, the, what, and the why. Um, you know, on these, on these calls and you know, getting on Google is a, you know, is, is, uh, you know, how do you do on Google is the question that, that business had been asking for a long time. Why? Because, you know, businesses like empire who were talking about yesterday, you know, and, and, uh, Edward Wynder property management companies that we’ve worked with for, you know, going on for five, six years, um, you know, they, they’ve played what we, why would I like to refer to you as the, the tortoise game, you know, they, they put in their time, um, the long long-term effort in order to now reap the rewards of getting a hundred to the tune of a hundred inbound phone calls, uh, for, for empire industries and 50 or more inbound phone calls, uh, for Edward Windsor on a monthly basis that they were not generating, you know, two, three, four years ago before we started this local seo process.
Ryan Steinolfson: 02:20 So let me just, so that’s why I mean why we want to do this, because you can get inbound phone calls where people are already pre-sold when they call you. Why? Because we combine our local search engine optimization and our foundation products which combined local Seo and reputation management marketing in order to deliver what the customer wants, which is inbound phone calls. And why did we put those two together? Because what good is first page rankings, if you’ve got a bad reputation, you know who’s gonna pick the phone up and call you if you’re in first position, but you’ve got a one star rating on Google and most likely that’s not going to happen because one of the bigger ranking factors for ranking on Google is your star rating and how many reviews you have. So that, you know, just a really quick tip for you right there, and I’ve been saying this for a long time, you know, is get reviews.
Ryan Steinolfson: 03:19 That’s why they’re really inseparable. I’ve said this many times, you know, when we’ve talked. Um, but the, the, that’s one of the, I would say the top three strategies for local search engine optimization is get more reviews, OK, give more five star reviews. And to do that we help businesses build what we call a reputation culture, meaning like Edwards, Windsor and empire. They’ve made it a part of the fabric of their business to get reviews. They, they keep a KPI in front and center in front of all their staff as to how many of you are getting and you better believe they talk about it on their monthly or weekly huddle meetings when they actually get together as a team. One of the key performance indicators that they talk about is OK, how many interviews we have this month versus last month? Who got them? And they reward based on that.
Ryan Steinolfson: 04:19 So it’s a part of the culture. It’s, it’s not, you know, we do this sometimes or we do this when we get around to it. It’s a part of everything they do. They know that when they create a review of our referral or reviewable moment, they’ve got that window of reciprocity that usually lasts about an hour where somebody is going to be willing to give them a review. They know what to do, they notice sent out the link and to ask for the review and capitalize on that. So step one, get more reviews, step to build local directory links, meaning make sure that your name, address and phone number is consistent on at least the top five to 10 directories. If you’re doing this by hand, I would say there’s probably, there’s about 73 that we’ve identified that are the top directories out there and when we claim the directories for our businesses to make sure that the name address and phone number and office hours and everything is consistent across the board.
Ryan Steinolfson: 05:24 Number one, like we talked about yesterday, it helps Google to know that you know this, that basically your information is correct and then also it makes it so that when people go and find you and they see you and all these different directories, they see the same information. They have confidence in knowing that that information is correct because they see it consistently the same. Whereas if it’s not, there’s going to be confusion, not only with Google, which means that you’re going to probably get worse rankings. You will get worse rankings, you won’t show up on the maps and you probably show up with your website organically. And then also you get confusion from your potential costumers. They, you know, if they see one address on yelp and another address on Google my business, it’s like, which one’s correct or a different phone number, et cetera.
Ryan Steinolfson: 06:13 So that’s the other thing that I’ll do. Number three, I would get, like we talked about the other day as well, I would get more links how we get more inbound links from other local businesses and we implement about five different strategies. We implement [inaudible] strategies for getting more of those links from other hyper local businesses. And um, so those are the top three things that I would really, that, that I would do really crystal. I mean there’s, there’s more, um, and there’s actually specific strategic things that you can do. There’s, there’s strategies that you can put in place specifically for Google my business and specifically for Yelp, um, and specifically for facebook, why those three? Because those are the big three. I mean those are the top three directories out there right now for any small medium size business that people are going to go to and about 60 percent of people are going to go and look at your reviews, um, you know, before they even call you up or visit your business. So it is important to see what you know, to see what people are seeing and you’re showing up to those, those, uh, your top keywords. So that answer your question.
Crystal Horton: 07:33 Yes it does. And you gave us some three, three steps as well. And I think it’s important too because we get this question a lot, Ryan, and sometimes it’s common, commonly misunderstood that it’s an easy, easy fix. It’s an easy, it’s a quick thing that you can do immediately overnight. And so I like that, you know, definitely outlined this and gave more perspective on it, especially since that question we get asked a lot. OK. Question number two, is google the only search engine I need to pay attention to in local search?
Ryan Steinolfson: 08:09 No, it’s not. I mean there’s obviously there’s yahoo and bing as well and they, they make up about 20 to 25 percent of the overall search search search is out there today. Um, now I will say that other directories will show up in the search results as well. Other directories like yelp and other specific directories for your niche, whether it’s auto for an attorney or you know, real sell for, you know, plastic surgeons. There’s, there’s niche and industry specific directories that Google knows are important for your niche or industry. And even for us, like if you type in accelerate marketing San Diego reviews, what are you going to get? You know, what you’re going to get because we go over this every week. It’s part of our culture, right? We drink, we, we eat our own dog food, we drink our own juice, you know, and um, and we, we look at, we literally do the search on a zoom meeting like Ron Right now and we see what other people are seeing because we want to know.
Ryan Steinolfson: 09:08 Yeah. And it’s constantly changing. I mean it’s one week, it’s, you know, glassdoor, you know, we’ve gotten some really good, we’ve gotten some really good reviews from some of our, you know, some of our employees both current and past, which I think is awesome. I think it’s really great that, um, I can show my, give me the, let’s see, I can add video so you can see me crystal. Um, yeah and then. But yeah, so glass door is a review site that is specifically reviews from current and past employees and I would tell you that it’s a little bit of a twist to um, you know, to what people are typically talking about. Um, but you know, glassdoor can rank very first page if you get and focus on it. And like I’ve, like we’ve done crystal over the past two, three, four weeks. I mean, it’s important I want other people, I want my, I want my people that were potentially going to be working with to know that we treat our employees really well and we’ve got favorable use more employees as well.
Ryan Steinolfson: 10:15 I mean that’s a. So that’s a, that’s a whole nother topic. But you know, my point is, is that there are specific industry directories like I said, that you definitely want to pay attention to and one of those you also want to pay attention to or even directories where you can get reviews from, from your employees as well. And the point I want to make here as well is that a lot of times when what you focus on improves OK, and so the point being is that we’ve, I focused on getting some glass door reviews from past employees and when we did that, Google sees that and that’s why glassdoor is ranking for us because we’ve gotten three or four or five different reviews in the past like month. And this is also something that I want you guys to pay attention to, that when you start getting reviews on any particular directory, that directory will all of a sudden start showing up in the searches on the first page.
Ryan Steinolfson: 11:11 OK? So what you focus on. So I would say, what am I, one of the points I want to make here is this, is figure out the one that’s really important for your industry in your niche. And focus on it. Focus on that particular directory. If you don’t know which one to focus on, I would always start with Google first. Why? Because it’s going to help you not only show up on the maps for Google, which is about 60 percent of where people go to, um, in order to find out more about a business is they’ll go to their, go to either Google and, uh, and type in a search result. And they’ll find me either on the maps or they’ll find you organically in both your organic positioning in the search results. And your listening will improve by you getting reviews on your Google my business page. That’s why I always suggest that you start with Google my business first. If you don’t know which one to start with, first your question
Crystal Horton: 12:13 which was, is google the only search engine I need to pay attention to you? Also, if you have any questions for us then US message at n dot [inaudible] slash accelerate marketing, which I’ve also put in the comments.
Ryan Steinolfson: 12:27 Yeah, definitely. I mean you guys have any questions? I mean I just, I just got a question this morning. It was funny. This Guy Tom, some of your questions, I responded to them within 15 minutes with a, an audio message. Messenger is great. I mean there’s a, I know facebook taking a lot of heat right now but I mean messenger is if it’s a separate tool and we can have a one to one audio back and forth message and even taxed or even video while I liked the live video, which is great. So I liked that because you know, you can use body language and you know 70, eighty percent of communication is, as we’ve said many times, his body language is very important. It makes a big a big impact. Um, and, and that brings up a good point is that actually speaking of that video now as a part of Google my business, you know, you just, you just, we just found that you can have videos to your google my business page, thereby making it so that you can leverage video on body language and communicate much more effectively directly from your google my business page, which is really, really powerful and constant changes.
Ryan Steinolfson: 13:32 I mean we’re, we’re always asked like, how do you guys keep up with this stuff and you know, we do because, you know, we, uh, because this is what we do is this is all we do. But um, uh, yeah, I mean I want to also say that, you know, what search engine should other people. So I want to get some clarity here. There’s three main search engines out there whose google, yahoo and bing directories are different from search engines. And I want people to understand that the directories are, if it gets confusing because google is both a search engine and it’s also a directory of businesses and that’s where the Yahoo Bing, yelp, and to a certain extent facebook, but not all directories are search engines. OK. I want you to. So a lot of directories. I mean there is, let me just, let me say this, there is a search functionality within directories, directories where you can search for businesses.
Ryan Steinolfson: 14:37 OK. Um, but not all directories are as robust of a search engine as obviously like Google or bing or Yahoo. That’s what they started as. And then they morphed into a directory of businesses. They basically replaced the yellow pages so that you can go there and you can find the directory of businesses and now they’ve incorporated that with Google maps and, and so that you can find businesses on maps and you can see the directory listing and you can also get directions on how to get there. So anyway, I hope that makes sense to give back
Crystal Horton: 15:14 that distinction there. That makes sense. And we’re almost out of time. So the last question could, having missing information affects my google, my business rankings
Ryan Steinolfson: 15:25 should have missing information affects. Absolutely lets I already talked about that is that you can definitely have missing information on your, um, on your directory. Well, you can have misinformation on any of the directories and if you do then like I said, that’s the will. What will happen is your confused on only the search engines because they’ll see that you’ve got a different name, address and phone number, which we call nap name, address, phone number on yahoo versus Google. And then they don’t know what to make of it. They’re like OK, so which is right, they don’t know. It’s your responsibility as the business owners. And actually that’s what we, we talked about yesterday, is that people know that it really is the responsibility. They hold you accountable as a business owner if that information is not correct. So it’s really important. Sixty percent of people said that they basically are 54 percent or whatever it was, as close to 60 percent say that they blame the business. So I mean, right off the bat, you’re starting off on the wrong foot with somebody if you don’t have the correct name, address, and phone number and it absolutely can affect both your rankings and that experience that that person might have with your business when they, um, when they choose to engage with you and not engage with you. Darcy,
Crystal Horton: 16:52 Ryan Darcy. All right, perfect. Well, thank you for answering those questions. Ryan. Those are the three most common questions that are asked when it comes to local Seo and were just about out of time. So just want to let you guys know Monday through Friday we’re sharing some successful strategies with you on how to become the go to business in your niche. So this week we talked about local Seo. Last week was google was not just google, it was reviews and online reputation, but next week we’re going to be talking about Google my business. Like I said, if you have any questions, send us a email@example.com forward slash accelerate marketing. That link is also in the comments and then we’ve also provided a link for you to download a case study in this case study provides you with um, oops.
Ryan Steinolfson: 17:45 Make by the way is in the, is in the comments.
Crystal Horton: 17:48 I just want to make.
Ryan Steinolfson: 17:51 Hello? Yeah. So Chris was going to put in the comments below a link. Please just go and click on that link and that way you’ll be able to go directly and get that case study downloaded. There’s huge value there. It talks about what you were just going to say. That crystal
Crystal Horton: 18:08 property management company that got over 371 reviews on google. I’m first position on Google maps and generated over a hundred and three inbound leads per month from the search engines. So it’s created a great rest of your day.
Ryan Steinolfson: 18:24 Thanks. And then next week’s going to be great because the Google my business stuff is really important. Like I said, we’re going to dive deep into Google my business because there’s so many new strategies that you can implement with Google my business and it is the big Kahuna out there because that’s where about 60 to 70 percent of people go when they want to find out more about a business because it shows up in the Google search results. Sixty to 70 percent or more of searches are done on Google and if your business is being found when they type in plumber San Diego or attorney’s San Diego or they speak to Siri or Alexa, which is using google as their search engine. When you voice speak, Hey Alexa, you know a plumber near me and you’re in San Diego. They’re basically. What Alexa does is it goes in Syria does is it goes right to google and that does the exact same thing, but it would do if you type it in yourself and it just spits that result back.
Ryan Steinolfson: 19:24 And so it’s really. This is a very critical time, is a thousand hundred and 50 percent increase in searches. Voice searches. So you want to align yourself. I think Google searches are going to continue to be on the rise because they are very strategically positioning themselves with a lot of these, these are big players in the voice space like a Alexa and which is huge and uh, in theory which is, which is big as well. Um, but anyway, so definitely check it out next week because there are some very, very strategic stuff that we’re going to talk about. It’s going to help you show up when people do those type of searches with their voice and, or the old fashioned way.
Crystal Horton: 20:13 I’m looking forward to next week everyone and create a great rest of your day.
*We use voice dictation so please forgive any spelling or syntax errors