Reputation Management vs. Reputation Marketing
Reputation management is the understanding or influencing of the reputation of an individual or business.
There are two sides to reputation management: Monitoring what people are saying; and controlling what people see.
Monitoring what people say. The Internet is a great way to judge what people think of a particular service or product. When posting on the internet people tend to be more honest, the only downside is you are more likely to get negative feedback than positive. People who have received a very good service do not write about it as readily as people who have received a bad service or product. If you can control what people will read this will help manage your reputation on line and also help with damage limitation.
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The first step to reputation management is to see what the negative content is out there and determine if there is any truth to it. If the negative content is bogus, then hopefully the website can be forced to take it down quickly.
Most people think that reputation management is all you have to do. That is akin to doing only half of the job. What good is that? You want to market your business posting those reviews to all of your social media accounts and by posting those reviews to your blog. Social proof is the number one psychological trigger you can engage people with when they visit your website. You want those reviews above the fold on your web page. If you don’t you are losing out on a significant opportunity to do what is called lead conversion. Reputation Management is really a lead conversion strategy; not a lead generation strategy. This means you are getting people to convert from being a browser to being a buyer.
Reputation management will not make your phone ring. If you must manage your reputation it must mean something is wrong. There must be negative reviews about you online. Management is a defensive position. However, marketing is an offensive position.
Online reputation has now become more and more important to business owners. Your online reputation now appears in all of the Google searches whether on line or on mobile devices and now even in social media. What your customers say about you matters now more than ever!
For further information on search engine optimization San Diego, please feel free to contact Accelerate Marketing, Inc. by email at email@example.com or by phone at (619) 618-0203.
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