Content marketing is using content to market your business and Google Hangouts is a great way to create your own unique content while promoting your business. Businesses can make use of Google Hangouts because Hangouts on Air bring companies face-to-face with their customers. There are many ways it can be utilized to generate unique video content for a brand’s YouTube channel and website. The team members at Accelerate Marketing, Inc. are experts in utilizing Google Hangouts in order to create web content for businesses.
Google+ Hangouts On Air (HOA), is a free, interactive video production tool that lets you host live video conferences with up to 10 participants, while other viewers can watch, message questions, and comment in real time. Broadcasts get automatically uploaded to your brand’s YouTube page, and can even be streamed live directly on your site or blog using a simple embed code. Some of the things you can expect from a well executed Hangout On Air strategy are a way to increase authorship and exposure, a clear cut method for understanding your audience’s sentiments about your products, brand and services. You can expect a way to empower your customers and gain passionate subscribers to your brand. You can also expect a way to build authenticity and transparency into your brand and message and a fruitful channel for generating new content ideas.
If you have a website, send viewers to it. Include a call-to-action in the caption below your Hangout on your YouTube channel that sends viewers to your website. Because Google Hangouts are housed on YouTube you can promote your video on your other social channels. Just grab the URL of your video from YouTube, tell your audience what to expect, and then send them straight to your video.
Most email providers give you a place to use your YouTube URL so you can easily include it in your email. If you can’t find this feature, you can grab the embed code found under the “share” tab in YouTube and place the HTML in your email code.
You can also use the embed code found on YouTube to include this video on your website. If the Hangout shows you as an expert, use it. If it shows your customers, use it, if it puts you, your customers or your products in a good light, use it!
When it’s all said and done, content marketing is using content to market your business. Google Hangouts are a great way to create your own unique content, while promoting you and your business.
For additional information on Google Hangout on Air strategies as well as San Diego search engine optimization, feel free to contact Accelerate Marketing, Inc. by email at firstname.lastname@example.org or by phone at (619) 618-0203.
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