How to Get LSA Reviews – Where Are They Now?

While there are many factors that determine your LSA ranking, reviews are undoubtedly one of the most important. But how does the process of collecting and managing reviews for your LSA profile work now, and what has changed in recent months?

In the past, businesses were able to provide customers with a custom link for leaving reviews. However, with recent updates, the process now routes all review requests directly through your Google Business Profile, adding an extra layer of security and ensuring that all reviews are verified by Google.

This change is part of Google’s ongoing push for more authentic, high-quality, and verified reviews, improving the overall user experience for customers and making your business more visible in local search results.

In this blog post, we’ll break down the updated process of getting reviews for your LSA profile, why reviews are now more important than ever, and how you can use reviews to boost your local visibility and customer engagement in 2026.

The Role of LSA Reviews in 2026

Reviews have become an even more central part of LSA ranking and visibility nowadays. Google’s algorithm now prioritizes businesses with a consistent and high volume of authentic reviews.

Why? Not only do reviews help with your ranking, but they also give prospective customers a sense of the quality and trustworthiness of your services, making this seemingly simple feature one of the game-changing factors in Google LSA management.

The search engine giant is now looking for in-depth and genuine reviews that reflect the real experiences of your customers.

Google’s emphasis on reviews in 2026 will likely make them an even bigger ranking factor.

This means businesses must engage with their reviews, respond to customer feedback, and stay on top of the process to maintain a positive online reputation.

With the right managed LSA campaign, you can increase calls for your business and turn more searches into paying customers.

Step-by-Step Guide to Getting LSA Reviews

Collecting verified reviews for your LSA profile is essential for improving your visibility and trustworthiness in local search results. With recent updates to how reviews are requested and managed, here’s a comprehensive guide on how to get reviews for it:

Step 1: Log in to Your Google Local Services Dashboard

Head to https://business.google.com/us/ad-solutions/local-service-ads/ and ensure you’re logged into your dashboard to start collecting reviews. This is where you manage your LSA profile, and it’s essential for requesting and monitoring reviews from customers.

Step 2: Access Your Review Request Link

Previously, businesses could provide customers with a custom link to leave a review for their LSA profile. Now, the process is directly integrated with your Google Business Profile.

Go to your Business Verification page within your LSA dashboard.
Once you’ve clicked on “Business Verification”, head to the customer reviews section.
Here, you’ll find a unique link that routes to your Google Business Profile’s review section.

What the Accelerate team says:

“The update adds an extra layer of security for the account, as all reviews are now routed through Google Business Profile. This change replaces the previous Google Verified Reviews process, ensuring better verification and authenticity.”

Step 3: Share the Review Link with Your Customers

Once you have the review link, the next step is to share it with your customers. This can be done via email, text, or even through your CRM system.

Encourage your customers to leave specific feedback about the service they received, such as “emergency water damage restoration” or “fast plumbing repairs.” This helps Google categorize your services and improves your LSA ranking.

Take a look at this review one of our clients gave us:

As you can see, the client has made an effort to detail what we’ve been working on and how our collaboration has led to their success in LSA and GBP.

Step 5: Monitor and Respond to Reviews

Once reviews begin appearing on your LSA profile, make sure to monitor them regularly. Respond to both positive and negative reviews to show that your business is engaged and cares about customer feedback. Responding thoughtfully can improve customer satisfaction and foster a positive relationship.

How to Ensure Your Reviews Are Seen and Counted

Now that you know how to request reviews, it’s important to ensure that your feedback actually appears on your LSA profile:

Approval Process: Reviews can take up to 48 hours to be processed and appear in your LSA profile.
Avoid Spam Filters: To prevent your reviews from being flagged, make sure you space out your requests and that all reviews come from verified customers.
Engage with Reviews: Responding to reviews (whether positive or negative) shows Google that you’re active and engaged with your customers. This interaction can improve your profile’s overall trustworthiness.

The Evolution of LSA Reviews: What’s Changed?

The process of obtaining reviews for your LSA profile has evolved significantly over the past few years. What began as a secondary factor in ranking is now one of the most critical elements influencing your business’s visibility and credibility. Here’s a look at how the role and process of LSA reviews have developed:

Reviews Have Become a Primary Ranking Factor

Initially, this feedback was useful for building trust with potential customers, but it didn’t have as much impact on your LSA ranking.

In recent years, however, Google has placed much more emphasis on reviews when determining your local ranking. The quality and authenticity of the reviews now play a central role in improving your LSA visibility.

Integration with Google Business Profile

Previously, businesses could share a direct link to gather reviews for their LSA profiles. With recent updates, the process has evolved to connecting directly to your Google Business Profile, ensuring reviews are verified and tied to a trusted platform. This change not only increases the authenticity of reviews but also makes the process streamlined.

Focus on Authentic, Detailed Feedback

While the number of reviews was once the main focus, Google now values authentic, detailed reviews that reflect the specific experiences of your customers.

For instance, reviews mentioning particular services like “emergency water damage restoration” or “plumbing maintenance” now carry more weight, as they help Google better understand your offerings and match them to customer search intent.

Regular and Consistent Review Collection

Google rewards businesses that keep their profile active with fresh reviews. Maintaining a steady flow of reviews signals that your business is engaged and reliable.

Pro tip from one of our LSA specialists:

“We recommend consistency over quantity for reviews. We recommend having at least one to two reviews per week for our clients.”

Verification and Spam Detection

The internet giant has tightened its spam detection systems, ensuring that only verified, authentic reviews are associated with your business. The verification process has helped maintain the integrity of the review system, preventing fake or incentivized reviews from affecting rankings.

The Future of LSA Reviews: What’s Next?

As Google continues to refine its Local Services Ads (LSA) platform, the future of LSA reviews could focus even more on engagement and response rate. With Google’s increasing emphasis on authentic customer interactions, businesses will need to prioritize customer service to stand out in local search results.

As customer expectations continue to rise, businesses that prioritize fast, personalized responses are more likely to generate positive reviews and, consequently, improve their local search rankings.

Combining tools like our Conversational AI software, which can help you improve your business’s response rate by instantly answering phone calls and messages, and authentic interactions could be a game-changer for your establishment.

FAQs

How long does it take for updates to appear?

Once a review is submitted, it typically takes up to 48 hours for it to appear on your LSA profile. Google reviews all new reviews to ensure they meet guidelines, so don’t worry if it takes a bit of time. If your review doesn’t appear after a few days, it’s a good idea to check if there are any issues, like Google’s spam detection system, which might have flagged it.

Can I respond to reviews on my LSA profile?

No, the LSA platform does not have a way to respond to reviews. However, you should be responding to all reviews on your Google Business Profile. Responding to reviews—whether they are positive or negative—shows that you care about your customers’ feedback and are committed to improving your services. It also helps build trust with potential customers who may be reading reviews. Google values businesses that engage with their clients, and prompt responses can even improve your ranking in local search results.

Why don’t my reviews show on mobile?

If your reviews aren’t showing up on mobile, it could be due to regional display issues or the way Google formats information across devices. First, make sure your reviews are visible on the desktop version of your LSA profile. If everything looks good there, the issue may resolve itself after a short period. If the problem persists, checking in with Google Support may help clarify things.

Is there a limit to how many reviews I can get for LSA?

There’s no set limit to the number of reviews you can gather for your LSA profile. However, it’s important to maintain consistent review collection rather than aiming for large spikes in a short period. Don’t forget our recommendations to get one to two reviews per week! This not only helps improve your profile’s visibility but also shows Google that your business is actively engaging with customers.

Can I ask for reviews from previous clients or only from leads that are currently active?

You can absolutely ask for reviews from previous clients as well as active leads. In fact, reaching out to satisfied customers after completing their service, whether they’re new or returning clients, is a great way to gather valuable feedback. Just remember, reviews from verified customers (those who actually used your services) are what will make the most difference in your LSA ranking.

Conclusion

LSA reviews are more important than ever in ensuring your business stands out in local search results. By following the updated steps for collecting reviews and focusing on authenticity, you can improve your visibility, build trust with customers, and enhance your LSA ranking. It’s not just about the quantity; the quality and consistency that will make the biggest difference.

With the right approach to requesting, responding to, and managing your reviews, your LSA profile can become a powerful tool to get more local leads with Google LSAs. Make sure to engage with your customers, maintain regular review collection, and keep your profile active and up-to-date to stay competitive.

If you want to dive deeper into how Google Local Services Ads can benefit your business, check out our detailed LSA guide for a step-by-step breakdown of how to maximize the potential of your LSA profile.

Need help optimizing your LSA reviews and profile? Our expertise in LSA can guide you in building a stronger review strategy that boosts both visibility and trust.