How to Rank with On-Page SEO

On Page SEO

Today’s digital world demands us to be online almost every day. Our lives have transformed, and digital innovations have become essential to our existence. 

Businesses have seen this change, too. Gone are the days of queuing for hours to buy tickets to a concert or a movie, and some medical specialties, like dermatology and psychology, offer online appointments. Even running errands and grocery shopping have transformed through technology.

But how can your business ensure it remains relevant in this digital wave? What tools do you have to prevent it from getting lost in the vast sea of websites and search engine result pages? Stay with us as we show you what on-page SEO is and what it can do for your business!

on page SEO

What Is On-page SEO?

Simply put, on-page SEO is the process in which a website’s content gets optimized so search engines and users can find and understand your page. As said by Crystal Horton in the YouTube video above: 

On-page SEO for your website means making it easy for Google to crawl through your site, love your content, and then rank it.

Google has a crawler system, sometimes called spider, that searches through websites and provides information to the search engine’s servers based on what they find. This information allows Google to analyze where to rank your website in their SERPs. 

On-page Seo Can Get You Ranking. Here is Why

While it is best to have a holistic SEO approach in a strategy, on-page SEO can get you ranking. Having excellent off-page SEO optimization but poor on-page one could lead to you not being seen among the most popular search results. 

On-page SEO requires you to stay on top of specific factors to make it work. Aspects like optimized content and keyword research can help you take your website to the next level.

On-page SEO optimization factors 

  • Optimized content: The most crucial factor regarding on-page SEO is content. Most SEO experts agree that content is king. But this content can only be effective if it is optimized. Knowing which keywords to use, using H1, H2, and H3 where needed, and adding images can make a difference. High-quality and optimized content go hand in hand. 

Content is king to the extent that it’s valuable content and to the extent that it’s being found, those are two different things. So I want to point out the fact that, you know, content is king as long as it’s valuable and as long as it’s able to be found.

  • Keyword research: You can create the best content possible, but for it to be optimized you must cover some requirements. Using the right keywords when creating content is as crucial as putting valuable material online. As I stated in the YouTube video: 

You want to make sure that you know the keyword that you’re targeting and really just target one or two keywords and then make sure that keyword is used in the title of the blog posts and the first paragraph. (…) and you also want to make sure that you use the keyword in the alt images are the images that you’re creating and any embedded videos that you like, YouTube videos as well. 

Working With The Best — Accelerate Marketing Local SEO Services

SEO tasks can be complicated and time-consuming, especially when you have to manage a business, take care of employees and customers, and all the other tasks that come with owning a business. Local SEO requires specialized tools and knowledge, as it differs from global SEO.

Accelerate Marketing can help you take one of those tasks off your shoulders, and not only will we handle your local SEO requirements, but you will work with the best. Whether you need Google Business profile optimization, are interested in Google Local Service Ads, or would love to understand more about the leads your business gets, we will help you take your company to the next level. 

Frequently Asked Questions

What Is Off-Page SEO?

Off-page SEO refers to methods used outside a website to boost its rankings. Using social media channels, guest posts, and other methods can help a web page gain rank higher and get more exposure. 

Is There A Difference Between On-page And Off-page SEO?

Yes, there is. When working on on-page SEO, you must focus on the website and what it offers. Conducting keyword research, using those keywords in content, and adding alt text to images used on the website is part of on-page SEO. Methods that involve working outside the website are off-page SEO tactics. 

Are Backlinks On-page Or Off-Page SEO?

Backlinks are considered part of the off-page SEO tactics. You can get backlinks through guest posts and other link exchange methods with websites and business owners. The link-building task between local and global SEO will look different, which is why it’s essential to work with a knowledgeable team.

Wrapping Up

As you saw, great on-page SEO can get you ranking. It is crucial to understand what it entails and what you must do to take your content to the next level. If you would like to get a deeper look into on-page SEO, don’t forget to watch the YouTube video below. Thank you for reading!