Online visibility is everything for businesses in today’s digital age. Knowing what people say about your business is just as essential, but staying on top of what customers —and potential customers — say can be a difficult task.
Oftentimes, business owners find themselves having several questions regarding reputation management, and if you’re here, you’re likely one of those owners who need answers. You’ve come to the right place to learn more about reputation management! Shall we start our journey?
What Reputation Management Entails
Reputation management is a strategy in which brands monitor and influence the public’s perception.
All brands and businesses must pay attention and dedicate time to reputation management, as it is imperative to keep a positive image for the company. Even large-scale companies like Apple or McDonald’s manage their brand’s reputation.
Some business owners could believe that this task is not as crucial as others, but numbers paint the opposite picture: 49% of clients trust reviews as if the product or service was recommended by a family member or friend. 99.9% of potential customers search for product or service feedback before making decisions. Needless to say, reputation management is essential to stay on potential client’s radar, and not in a negative way.
Frequently Asked Online Reputation Management Questions
Reputation management might be a challenging task for business owners, and you could find yourself having different questions along the way. The video above has an in-depth discussion about these queries, and here are some takeaways from it.
Can I Be Notified When My Company Is Mentioned Online?
As I mentioned in the discussion, you absolutely can be notified online. Google Alerts and Hootsuite are some of the most popular tools to cover this topic. These instruments allow you to have an audit of the social media mentions of a company weekly or monthly.
“(…) So you can automate the delivery and also it allows you to work as teams to do this and it does give you some tracking so you can identify some Roy with your social media posts that you’re doing. So you can automate the delivery of content, you know, um, the Twitter and Facebook and you know, et Cetera, all the, all your social media accounts so that your, your branding is consistent.”
How Can I Monitor What People Are Saying About My Business Via Social Media?
This answer is similar to the one above. You can use Google Alerts to monitor what people say about your brand on social media and stay on top of your reputation. Simply put, this is all regarding social media, meaning you can use one tool for multiple purposes.
What Are Some Reliable Online Reputation Management Tools?
Among the mentioned previously, there are also other tools you must keep your eyes on. Directories like Google Business Profile and Yelp should be included in your reputation management strategies. These tools allow you to get email notifications when you get reviews.
However, just getting the reviews isn’t enough. Here’s a sneak peek of what I said regarding this question in our YouTube video:
“You need a reputation management system to monitor the top 15 to 20 different directories out there so that you know, when you get a review so that you can respond to them and um, and potentially have that review either changed or, um, maybe even address it before it goes live. Like we were talking about the past couple of days with a first-party review which have much more control over yet. Google weighs very heavily in the results.”
Reputation Management With Accelerate Marketing
We know that reputation management can be a tough task for people who have to balance several business aspects on their scale. You can rely on agencies that offer reputation management services, but you must work with the best.
Accelerate Marketing offers reputation management services that ensure your business stays on your client’s good side. Furthermore, we offer a special training program to help your employees encourage customers to leave their reviews. And, to ensure your team works with the best tools available, we equip you with the necessary tools to get customer feedback and, consequently, help your Google Business Profile rank higher.
Conclusion
Some of the most frequently asked reputation management questions are easily answered, but they require expertise in the subject so that your business reputation is as spotless as possible.
Remember to work with a team of experts who ensure your company gets the best services and results available. If you wish to see what expertise can do for your business’s reputation management, contact us now! Thank you for reading!
