- Can I be notified when my company is mentioned online? –
- How can I monitor what people are saying about my business via social media? –
- What are some reliable online reputation management tools?
Crystal Horton: Hello everyone, today I get to interview the CEO of accelerate marketing, Ryan Steinolfson on some of the top questions that have been asked in regards to online reputation. One, which is, can I be notified when my company is mentioned online to how can I monitor what people are saying about my business via social media and three, what are some reliable online reputation management tools? So these are some key questions we have a lot to review. So I’m just going to jump right into it. Brian, let’s start with the first question. Can I be notified when my company is mentioned online?
Ryan Steinolfson: Absolutely. I mean there’s a lot of research and found out a lot of these questions, people that you’re working with on a regular basis, you know, in our, in our company for marketing. And also you’ve done some what we like to call suffering and found out these questions as well.
Ryan Steinolfson: Going out there.
Crystal Horton: Yes, we call, we call research suffering. When we’re going out on, on safari, you’re looking to see where those watering holes are for the people that we’re, uh, that we’re serving and that we’re trying to research. Um, we go to their, their native area to seek, so we don’t want to disrupt them, we want to let them, we want to hear what they have to say without, without, you know, being too
Crystal Horton: habitat.
Ryan Steinolfson: Yes, yes. That’s why we call it that. So, uh, all, uh, this is all from Amy Hoy. We’ve learned a lot from amy Hoy. I’m. So, bottom line though is a social mentions. Google alerts are two really good tools. Um, there’s others out there. Hootsweet, um, is another tool that you can use and I know you want to, you want it to show your screen. Um, you know, google alerts is creative free. I’m a social mentions is really good. Um, if you just go to that, um, that link there. A Google alerts is not the actual, that’s just the support document about it, but if you go there, you go there and get google alerts. Yep. And so what you would do is you just create an alert. It’s very simple to use. I mean, it’s like, so you would, um, you would put the, you know, type in your name or your business name. Yep. And it’s super easy, this will create an alert email for crystal, so you would connect it to whatever account that you want the email to go to and you can be notified on a daily, weekly, monthly basis. Um, and you can, there you go. You just create, create an alert to click on, create an alert
Ryan Steinolfson: and exactly there’s one alert and then let’s just do another one, do it and then see because there are other options. So if you type in like Krystal Horton type in name, I was going to do property management or property management and then a doj could go to show options right next to it. So see, now you can, you can go. Only the best results you can go deliver to. You can go to, you know, you can. How often do you want it? What sources do you want to pull the information from? You know, you can get, you can get much more specific. You know, you can choose news blog, web, video, books, discussion. This is a, you know, speaking of, you know, have a great way to do some safari. You know, some, some research, this is a great way to, to do research on autopilot, you know, you can, you can have those watering holes, you know, as those places where you’re, you know, you’re the people that you’re researching or hanging out, you can have that audit, those, all that content directly to you. Um, you know, once a day, once a week, once a month.
Ryan Steinolfson: Yeah. Yeah. So, and this is, you know, there’s, there’s that and then um, and then, you know, social mentions is another one and then hootsweet is, is a, is a real time social media search and analysis so you can see the trends there and um, so there you go. I mean you can see what kind of social mentions are going on for know, accelerate marketing your company, your name, you know, a topic and um, and there you go. Very similar, very similar that you can, you can do and all, you know, you can search and content across the university. You go media package, logo, business coach for interior designers. That was pretty cool. So, um, so that’s, that’s what I would recommend then, you know, like hoot suite is, is another tool that does allow you to take that content. And then the main thing that you can do with hootsweet that’s really nice is that you can actually, um, you can automate, you can automate the responses, the actual engagement that the outbound content that you’re creating as a result of your research or safari you’re doing, you know, does that make sense?
Ryan Steinolfson: So you can automate the delivery and also it allows you to work as teams to do this and it does give you some tracking so you can actually identify some Roy with your social media posts that you’re doing. So you can automate the delivery of content, you know, um, the twitter and facebook and you know, et Cetera, all the, all your social media accounts so that your, your branding is consistent. And the Nice thing is, is that if you’re in a corporate environment, this is a great tool for you because you can have much more control over who sees what and who manages, you know, what platforms and what was said. And one content is being distributed. You can, you can, uh, create a, uh, content delivery calendar so that you can have a plan of, you know, one content going out, that kind of stuff.
Crystal Horton: That’s really interesting.
Ryan Steinolfson: Yeah.
Crystal Horton: Next question, Ryan, how can I monitor what people are saying about my business via social media?
RyanSteinolfson: Um, well, that, and that’s the same thing. I mean, this is so social, same thing, you know, that I would do is, is, is these tools I would use no sweet social mentions, you know, Google alerts, I’m like the, the one that we’ve used and I just, it’s escaping my mind, but it’s one that um, it’ll come to me in a second, but, um, this is definitely what I would use. And then, um, yeah. And then I know you got one more question, right?
Crystal Horton: Yes. One more question and that is, what are some reliable online reputation management tools?
Ryan Steinolfson: Well, and you know, you and I had been talking about this for about the past week because we’ve been talking about reputation management, marketing. And by the way, I mean, I, I think that you, you know, I also have to say that when you’re talking about reputation, you can’t talk about reputation and not talk about reputation marketing, like reputation management. It’s like, it’s so funny how, you know, they go hand in hand and you can’t, but people don’t think it’s so important to distinguish that they’re two separate things. Most people do a great job of monitoring, which is what we’ve been talking about, monitoring their reputation, like the, the, the, um, the top directories out there that your business is on, like Google, my business being Yahoo, yelp, cetera. Those are the top, what we call directories, which are just, you know, online directories of, of businesses.
Ryan Steinolfson: So in other words, it’s a, it’s a repository of your name, address, and phone number and additional information about your business, just like the yellow pages used to do for us in a book format. It’s now online. And that’s what these directors are also a great place in, in, you know, it’s a great place for reviews as well. And reviews by the way, are becoming much, much more important as we go into an era. Twenty percent of people now are doing searches with voice and your business will not show up when people type in best taco stand near me or best Taco is best implies top rated. And if you’re not top rated, you ain’t showing up in voice search. And um, and so, you know, um, so it’s, it’s ubiquitous. It’s everywhere and it’s, it’s more, it’s going to become more your reputation and the management of your reputation is going to become more and more and more important as time goes on.
Ryan Steinolfson: And if people, they say by 20 by 20, 20, 50 percent of the searches will be voice. And I’d say that more and more people are going to be typed or going to be verbally saying best as opposed to typing in desks. So if you’re not best, yes, if you’re not desk near me, I, you know, if, if you’re not best attorney near me or best dentist near me and best implying, you know, top reviews and you’re not gonna, you’re not gonna be mentioned by Alexa or Cortana or Siri, uh, you know, when or, um, you know, Google Assistant, um, just, just the fact, you know, and so it’s important to manage these things and the monitor what’s going on. So in other words, the first step in managing is to, is to be aware, if you’re not aware, then you can’t, you can’t take any action.
Ryan Steinolfson: So the monitoring of these directories is a separate animal relief from just what we’ve learned about this morning from Google alerts, et Cetera, because sometimes those reviews are not showing. I want to know about those reviews, like what is like immediately when they happen. So it’s important to leverage a system that in the management phase of reputation, your reputation, you’re made aware of what’s going on. Now you can get notifications from Google my business, um, without having a reputation management system. You know, yelp and Google will let you know if you give them an email, they will tell you when you get a review. They will, they will notify you. Like within, I’d say almost immediately. I mean, yeah, you get notified immediately when a google my business review comes in and same for the most part with yelp. Now the other thing, but you know, why [inaudible], you know, et cetera.
Ryan Steinolfson: You really need a reputation management system in order to monitor the top 15 to 20 different directories out there so that you know, when you get a review so that you can respond to them and um, and potentially have that review either changed or, um, maybe even address it before it goes live. Like we were talking about the past couple of days with a first party review which have much more control over yet. Google weighs very heavily in the results. If you’re not using Schema Schema markup for your first party reviews in order to show them off, then you’re probably not going to show up and the voice and the voice search. Because schema markup is what voice services uses in order to identify whether or not their Schema.org. And you can find out if your, if your website is using Schema or not. And I didn’t want, I know this is not a topic, you know, we’re not talking about skiing right now, but it does tie in to your, to your reputation and your monitoring.
Ryan Steinolfson: I just want you to understand the pain that you can experience as a business owner. If you don’t do this stuff, you will experience significant pain. And sometimes it’s, it’s like the silent killer. You know, it’s like, you know, the heart attack, you know, like you don’t know that that one might be coming on and, and you might not have any premonition of it. Um, and you might not even know that, that, that, that underlying stuff is happening in the background. But it’s happening. And again, this is why the monitoring component is so important because if you don’t know what’s going on, you can’t take the action and it can really cripple your business. I mean, you might not find out for five or six months and all of a sudden you’re like, wait a second. What happened over the course of five or six months? We’re down like 30, 40, 50 percent and the number of phone calls we’re getting. The heck happened.
Crystal Horton: Yeah.
Ryan Steinolfson: Nine Times out of 10 when you go back and you look at what, what, what happened? You weren’t monitoring and reputation. You didn’t know that you had, you know, you didn’t have social mentions turned on or hoot suite or, or you know, Google alerts so that you’d be notified that somebody said something bad about your business on, you know, on a, on a blog that now is ranking for, you know, the word, the keyword, which is your business and your city. So people are seeing that article about your business, you know, all of a sudden. And you know, people aren’t going to call you. Like you might be on ripoff report. You know, there might be a rip off report article written about Your Business and if you don’t have google alerts turned on, you’re not going to be able to know about that and you’re not going to find out until it’s too late. And it’s, that’s why I say it’s a silent killer. It’s, it’s what you know, you, you won’t find out about until maybe even a year later and you’re here. You’ve probably lost millions of dollars with the business.
Crystal Horton: Yeah, definitely. We’re out of time. Ryan, I thank you for your time and for answering those top questions, um, that are out on the web. Everyone’s asking and wants to know in the links below, I invite you to take our 45 second quiz and find out what your online reputation score is. We have that link there. Also, if you have any questions for us, send us a firstname.lastname@example.org forward slash accelerate marketing. That link is in there as well. And so every Monday through Friday we’re live sharing some successful strategies with you on how to become the go to business in your niche. This week was all about online reputation, next week is local Seo and the week after that is google my business. Anything else you’d like to add before we finished, Ryan?
Ryan Steinolfson: Yeah, I mean, the other thing is I want you guys are really, you know, go ahead. I’m, I’m writing in the process of, of having a book published about, you know, this, this topic that we talked about today and also about a much broader topic which is, you know, how do you get your message out there, you know, what do you, what system do you have in order to amplify what you’re trying to say and how you’re trying to reach, reach the market and engage with us on accelerate marketing. We’ve got a ton of great tools that will help you either improve your reputation. Um, uh, because that’s one of our foundation products is reputation management, marketing, local Seo, um, is another part of our biggest. Those are really two inseparable tools right there. Um, that’s the foundation. And then once we did that and we build that, then we start driving traffic to your website and to your business.
Ryan Steinolfson: Once we built a great reputation and we’ve done the, you know, as good as we can initially to help you show up organically as well because they all work together, you know, because people will see, you know, they’ll, they’ll see your ad and then they’ll look down and they’ll see you on the map and we’ll see you didn’t get a five star reputation and they see you organically with your website. I mean, that’s like, that’s the triple play. And then if they see the, the, uh, video or like a review video there, then you’ve got the quadruple play, you know, and it’s like you talk about an increased likelihood that somebody’s going to click and call your business. And, and the, the other thing. So we want you guys understand, I mean we can, we can, there’s a reputation quiz that you can take, the only five questions, tons of value.
Ryan Steinolfson: You’re going to learn a ton and you’re going to find out how well you’re doing in terms of reputation, you know, managing your reputation because you’ll get a score out of 10 at the end in less than 60 seconds. And then you’ll get six days worth of content that will transform the way that you’re, you’re looking at reputation management, marketing, and I promise you if you follow the instructions that I give and the trainings that we give in those six days, you will transform your business and to the tune of a, of an increase of 10 percent or more in gross revenue minimum without doing anything else. No other marketing, just reputation management, marketing. And then, um, yeah, you’ll see the, you’ll see the power of a Tony Way. I’m thanks. And uh, yeah, let us know what you think.
*We use voice dictation so please forgive any spelling or syntax errors