Conversation Marketing Explained
Have you ever started a chat with somebody from a company instead of calling? That is an example of the conversation marketing revolution. Think about it, it is easier to chat with somebody when you are live on their site then to pick the phone up. With chat you have much more flexibility and you can be engaged in something else while your engaged in getting your answers in real time (if the company has people ready to start chat conversations with live visitors).
Some of the benefits of Conversation Marketing
Converting website traffic can be challenging. When you correctly leverage chat on your web site, with email, etc. (conversation marketing) you can do the following:
- Get more leads because you will can start more chat conversations with web visitors.
- You will double the number of conversions because you will communicate with web site visitors to answer their questions faster.
- You will bring your leads through the funnel faster because you will understand their needs from the chat.
Read the story below to see how we have doubled the leads, conversions, and speed of conversion
Last Saturday I was in a training meeting and I (my team was notified as well) was notified on my cell phone that somebody was engaging with our chat bot on our web site. See image at the bottom of this email.
I immediately engaged in the conversation by chatting from my phone (through a app) to the person on our web site.
The person that started the conversation was looking for leads and not marketing. Because I was able to start a conversation with them they scheduled an appointment. I was able to explain what we do when we met with him and as a result they wanted me to send him a quote.
I am very sure that if I was not there to chat when he was on my site Lonny would have bounced from my site and never converted to a lead. 🙂
You can see the attached transcript below:
Chat started: May 18, 2018 Timezone: America/Los_Angeles
Accelerate Bot 2:12 PM Hey there! Welcome to Accelerate Marketing! What brought you here to check us out?
Lonny 2:12 PM Want to talk to sales
Accelerate Bot 2:12 PM Awesome!
Are you already using digital marketing services?
Lonny 2:12 PM No
Accelerate Bot 2:12 PM Sounds good
Do you want to chat with a person to learn more?
Ryan Steinolfson 2:12 PM Hello, this is Ryan and not the chat bot. 🙂 Thank you for chatting with us here.I’m taking over for the bot :)What is ur name? I’m at an event right now. (I chatted him a real time picture of myself at the event with this message)
Lonny 2:15 PM Lonny …we were contacted to day by Isaac XXX regarding VA mtg leads through FB adds. Are you familiar with him??
Ryan Steinolfson 2:15 PM I think? So ur looking to do Facebook ads?
Lonny 2:16 PM just trying to vet the source to be sure it is credible…we are looking to do anything creative to generate mtg leads
Ryan Steinolfson 2:17 PM If they told u to come here then they are credible 🙂 Hopefully u can see that this chat will help u generate more leads
Lonny 2:18 PM you are currently at an event. when can you talk directly with me??
Ryan Steinolfson 2:18 PM I can call u in a few minutes. Or u can schedule with me here
Accelerate Bot 2:19 PM Hey there! I’ll send you a meeting invite. What’s your email address?
Lonny 2:19 PMlonny@morganhomefunding.com
Accelerate Bot 2:19 PM Okay, sounds good! You can grab a time on Ryan Steinolfson’s calendar here (the Accelerate bot sent my calendar after Lonny chatted his email above)
Ryan Steinolfson 2:20 PM There’s my calendar 🙂
Accelerate Bot 2:20 PM All set! I’ve sent an email confirmation to email@example.com. Leave any notes you’d like Ryan Steinolfson to read here!
Ryan Steinolfson 2:21 PM So let me know Lonny what additional questions u have here before we meet. Have u done Facebook ads in the past etc? What is working for u now? Etc
Lonny 2:22 PM I would like to have a phone conversation with you to gain more info. is that what you want to accomplish next Monday @ the 3:30 meeting?
Ryan Steinolfson 2:23 PM YessirI will be there on Monday at 3:30 :). Thank you Lonny. 🙂
Lonny 2:23 PM we are a small mtg lender with a great rating on yelp. trying to grow our presence from there
Ryan Steinolfson 2:24 PM Awesome. We can help u do that Lonny. We helped a mortgage broker generate over a million in online sales over the past 5 years. His name is Christian Penner and here’s a video for you to watch https://youtu.be/UpxTKV6aRxw. Lemme know what u think 🙂
Lonny 2:35 PM that’s good to know…is he in CA?
Ryan Steinolfson 2:36 PM He’s in FL
Lonny 2:37 PM yes…just played his video. is our appt face to face or over the phone on Monday?
Ryan Steinolfson 2:41 PM Over zoomSo over web can and phone
Lonny 2:50 PM either or both…I want my partners to be included as well
Ryan Steinolfson 2:58 PM Ok. They can join
Lonny 3:00 PMsounds good…have a great weekend
Ryan Steinolfson 3:01 PMU to 🙂 we will meet here www.zoom.us/j/5613090050
Lonny 3:08 PM can you email me that info?? I’m about to log off your website.
Ryan Steinolfson 3:41 PM Ok 🙂
End Result Of This Conversation Marketing Story
I booked an appointment in less than 5 minutes with a person that would have bounced from the web site. Try it out. Start a conversation with me on this page by clicking on the chat icon in the bottom right hand corner of this web site. 🙂