When you are in business for yourself and you want to expand into a blog it is necessary to have some blog marketing tips to help you. Setting up a blog can really help the search engine optimization (SEO) of your website. This is a great way to put out content that is useful for the reader and can bring more visitors to your main website.
You need to understand why using a blog is so helpful and why a blog and a website really are one in the same. The only real difference is the blog has a time/date stamp with the posts that are put on the blog whereas website typically just have static pages that don’t change much. Below you are going to find a few blog marketing tips to help you.
The Top 3 Blog Marketing Tips to help your SEO
1. Choose the right blog platform
The platform for your blog is going to include a control panel or a dashboard to help you post to your blog. This will help you customize the look and the functionality of your blog. The real gold standard for blog platforms right now is WordPress because of the ability to use plugins to introduce each post to the search engine and because it is one of the easiest platforms to learn and use.
2. Add a blog with a subdomain
If you already have a website and you want to add a blog to it, then you can simply put the word “blog” in as your subdomain name. This would look something like blog.mydomainname.com instead of getting a completely different domain name for your blog. This can make it very easy to associate your blog with your website.
You will want to make sure you provide plenty of links from your website to your blog and from your blog to your website. This will help the readers find your blog and your website very easily. Also, if you have a list of subscribers it is necessary to announce your new blog to all of them as soon as you have a few posts up.
3. Create quality content
The key to getting all the SEO benefits you can out of a blog that is associated with your website is to create quality content. If your content is not able to be used by the reader or does not answer any type of question they may have, then it is not quality content. This is very important because you want your visitors to keep coming back when you post new content.
If you post something new every single week you will be able to get your visitors back to your blog at least once a week. There are even plugins you can install with WordPress to help your visitors stay up to date with any new posts you put up. You can also announce the new posts to your list once a week.
The True Benefits of Using these Blog Marketing Tips
There are many benefits to having a blog and using the above blog marketing tips, but the most important benefit is the search engine optimization you get from your blog. By having useful content you can rank for more keyword phrases, get more traffic, and make more money. It is very hard to make money from your blog or website without traffic and when you have good SEO you will get traffic directly from the search engines.
The other major benefits you get from having a blog is the ability to update your customers and answer their questions. Instead of answering a question one of your customers may have, just for them, you can turn it into a blog post so that all your customers can use the information. You never know who else might have the same question.
The bottom line is that it is very helpful to have a blog for your website. As long as you update your blog with regular posts weekly or daily you can take advantage of all the SEO benefits it can provide you. Having a blog that is associated with your website can give you the benefits you are looking for as long as you use the blog marketing tips above.
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