88% of consumers are using reviews to determine whether or not to purchase your product or service

It makes good sense to respond to a review whether it’s good or bad.

Acknowledging your feedback from a raving fan of your business represents good customer service. You run the risk of increasing your customer turnover by 15% by simply not responding to a positive or negative review immediately.

Statistics show that when a business responds to a negative review about their customers experience 33% turned around and posted a positive review and 34% deleted the original negative review.

Reviews help define your image for consumers who use them for their research. Consumers read reviews to help speed up decisions about purchases. Businesses that get the most high-quality reviews tend to get high Google ranking. In this survey, Online reviews are thought to.

Are you beginning to see how asking for a 2W Testimonial plays a huge role in helping your potential consumers make a decision?

A positive reputation builds customer trust. Key findings from a Local Consumer Review survey shows:
  • 93% of consumers read online reviews for local businesses
  • 85% of consumers trust online reviews as much as personal recommendations
  • Reviews make 69% of consumers more likely to use a business
Today’s lesson is about what to do if you get a negative review:

Here are some simple examples to use as a guide when you’re responding to a review.
P.S. Check out what one of our Review Culture Training students has to say about how they are showing up in search more