How to Add Google Reviews to Your Website: Free, Fast & Simple

How to Add Google reviews to your website with a webpage with five stars.

Adding Google Reviews to your website is easy and simple to do, and very important for your business. In today’s digital world, reviews are almost an independent industry. Large, globally known companies send their products or give out free trials to famous online stars and ask them to put out a review for their audience. 

Almost all companies try to create an online brand, and Google is essential for this construction. Customers use Google to find new businesses and services or spot an item of interest. 

You might be wondering if you can add Google reviews to your website. Stay with us as we answer your questions and show you what the platform’s reviews can do for your business. 

What Google Reviews Mean for Businesses

This 2007 Google feature was a game-changer for businesses and how they managed their online presence. 

Customers could leave anonymous reviews until a few years ago. This option is not available anymore to preserve reviews’ integrity and ensure companies receive legitimate feedback. 

Research shows that reviews are a powerful tool. 79% of customers trust online reviews as much as personal recommendations, and 89% of customers read online reviews before making purchase decisions.

As you can see, making the most of customer feedback is imperative for businesses, and adding them to your website can be beneficial for you. But can you add Google reviews to your website?

Can You Add Google Reviews to Your Website?

Moving onto what brought us here, yes, you can Google reviews on your website! It’s important to note that you will use a widget or plugin, as there are no options from Google to do this process. Additionally, you must have access to the coding aspects of your web page. If you work with website developers, let them know you wish to add this feature to your site.  

To embed Google reviews on your site, follow these steps: 

  1. Start by knowing which widget you will work with. There are several options online, such as EmbedSocial. 
  2. Create an account on your preferred instrument. 
  3. Follow the steps required to add Google as your review source. 
  4. Then, the tool will generate the widget for your page. 
  5. You’ll get an embed code. Paste and copy it where you want to see the feedback. 

The steps may vary based on your tool of choice, but the process will be fairly similar to the one above. Furthermore, you’ll learn that it will always be an effortless procedure. 

When choosing which widget to work with, make sure to select one with a favorable rating, too. The higher the reputation, the better the results, right? Reviews are a crucial part of all businesses. 

Reasons to Embed Reviews to Your Webpage

You probably know what positive reviews do for companies, but what about their business pages? From generating engagement on your website to helping you get new reviews, here are some reasons you must consider adding feedback to your page. 

It Boosts Credibility

Customer reviews are a credibility card. You saw it above, We recommended you work with the best-rated review widget to get the best results. 

When you display Google reviews on your site, potential customers will see what people think of your products or services, and that is the first step to building the bridge. Consider this: People would prefer to buy a well-loved product than take the risk on one that has a few reviews. 

It Helps Your SEO Efforts

You are not only working on generating revenue but also on boosting your online brand. Adding feedback to your site is considered a low-effort SEO strategy. Combined with your overall SEO efforts, this will help your page increase its ranking. 

It Makes You Stand Out

You want to have a page that website visitors remember, especially in today’s saturated online world. There are basic options, like website design, but adding reviews to your page is an excellent tool for this, too. 

Adding Google reviews to your site can help you stand out, and if the feedback is positive, it will most likely leave a mark on the visitor’s mind. 

Keeping your competitors in sight is a must, and if you see their web pages don’t use this feature, take the opportunity to step ahead of the game and differentiate from others.  

Display Reviews, Get More of Them

When customers leave reviews, they also inspire others to leave their feedback. The number of reviews you display on your site is crucial, but if the feedback influx slows down, this can play against you. 

 Add a Google reviews widget to your website as it will help new customers see you value their thoughts and offer top-notch customer service.

It Helps Potential Customers Make the Choice

The impact of Google reviews on potential customers is indisputable —remember, almost 80% of potential customers trust online reviews as if they were personal recommendations. 

When you add the widget to your site, potential customers who browse through your page out of curiosity or because they need your product or service, will see these positive reviews and make a decision based on what they read. 

It works the way it does on Google My Business, where potential customers browsing for a specific item or service come across a company that offers what they’re looking for and has amazing reviews. Chances are they will come across negative reviews (it’s almost impossible not to get at least one), but if you showcase excellent customer service and openness to feedback, it might be just as helpful. 

Where to Put Reviews on Your Website

When displaying your reviews on your page you want to ensure these are strategically placed. You can have a reviews and testimonials section on your site, or you can add reviews directly on essential parts of your website. 

Another example is that you can embed your Google reviews on your products or services page. Your About Us section can be an excellent location for customer feedback. 

Keeping It Legal: What You Must Consider When Adding Reviews on a Website

When doing this process, you must work hand in hand with Google’s guidelines to prevent any issues. 

It’s important to highlight that Google does not allow you to repost reviews without the proper information, which means you cannot add feedback and hide the person’s name and profile picture. 

Furthermore, you must have permission from the reviewer to embed the Google reviews. Additionally, be careful not to use the Google Business logo, as it could create copyright problems for your website and Google Business profile. 

Frequently Asked Questions

Are Google Reviews Copyrighted?

Yes, they are. Any review you come across on Google Business or Google Maps is the intellectual property of the reviewer and the platform. When adding reviews to your page, have full permission from the customers to embed their feedback. 

Can I Delete Google Reviews?

No, you cannot delete Google Reviews. Just as Google deleted the possibility of leaving anonymous reviews to ensure businesses get high-quality reviews, the platform does not allow business and website owners to delete negative reviews to ensure potential customers see a clear picture of the company. 

However, you can report malicious Google reviews based on their review policy. Some of the reasons why you can flag feedback are: 

  • Conflict of interest. 
  • Harassment. 
  • Misinformation. 
  • Violence. 
  • Misrepresentation. 

Get acquainted with the platform’s policy to provide the best customer feedback management for your business. 

What Is a Conflict of Interest in Google Review?

Conflict of interest in Google reviews are those in which you find your competitors promoting their businesses, or, after a rocky situation with an employee, they resort to GMB to defame your company. Furthermore, customers can report reviews if they find reviews posted by the owner’s family members and friends. 

Reviews written by people interested in the business financially are also considered a conflict of interest. 

What Happens if You Review Your Own Business on Google?

To begin with, reviewing your own business on Google is harmful to your company’s credibility. Feedback from other customers is what builds trust in potential customers, so coming across the owner writing reviews for their company can create a sense of suspicion. 

Regarding Google, it qualifies as a conflict of interest. If Google finds you post feedback on your GMB profile, it can get flagged. This can lead to negative results, affecting your SEO rankings and it could lead to serious situations like account suspension. 

Can a Customer Leave a Google Review Twice?

No, a customer cannot leave two reviews on one GMB page. They can delete their previous feedback and add a new one or edit the existing comment. The goal is to guarantee businesses get legitimate reviews and avoid spam. 

Final Thoughts

We started this journey based on one question: Can you use Google reviews on your website? We hope this article didn’t just answer your question, but helped you notice the importance of reviews for businesses. 

Whether you add a reviews widget on your website or a WordPress website, make sure to follow the platform’s policies: Ask for the reviewers’ permission before you embed the feedback, and be careful of logo uses. Thank you for reading!