Three Tips On How To Get Your YouTube Video Ranked On YouTube & Google
Ryan: Clicked the record button. Okay. But it's 1:43. I'm meeting with Blake. I'm giving him some training here on how to get his video ranked higher on the search results. What we're doing is, is I'm actually doing a screen share with him. I'm going to show really quickly on my screen here exactly what I'm recommending for him to do. One of the things that is very, very powerful is that we're actually plusing. We're using this YouTube video link here.
This YouTube video app link here on Google Plus on Hangouts is very powerful because what it does is it allows me to share content with Blake and anybody else that I want to that's in the Hangout. We can actually watch a YouTube video live, and I can talk over it and listen to the video at a lower volume. I can talk over it and still communicate with Blake in the background.
Not only that, but check this out. You can actually create a playlist. So what happens is, is first, you want to add videos and you can actually search by just keywords that you want to add to the video list that people are watching that are in the Hangout.
Ryan: Or you can go directly to YouTube, and you can grab the link to the specific video that you want and click search. It'll find that video. You just press this little plus button here. It was a plus before. Now it's an X because it's already been added. That'll add it to the videos that we're watching. Now Google is also going to give you some suggested videos here that you want to add. But, you know, don't add those unless you want to add them. These are just other videos here that we've created. It's pulling them in because these are other videos from Business Trends T.V., from our Business Trends T.V. channel.
So I can add this video right here, and there you go. That now is going to play next in sequence. It'll only play this video that I just added here from this bottom list by pressing this plus button. It'll only play it if and only if this video is done playing. So you've got to play it all the way to the end. Then it will go right to the next video that's in the order here. So if I don't want this video to play next, I just click on the X button. It takes it out, and it'll still give me those four recommended videos.
Or, again, I can go to add videos to the playlist, and I can just type in, for example, whatever, “Strategic marketing.” Then I press ‘search', and then boom. I can add any words or any of these videos that have to do with strategic marketing. So you can do a search, and you can add it to this playlist. What happens is now if I go back, now I've got that video that I just selected there. That's going to be played next in sequence, once we're done watching this video that's right here.
What's really cool is, is that I can actually create and save a playlist. So here's the playlist. It pre-names it ‘Hangout', this date, this time. You can actually add a description. You can make this playlist private or public. You can send this playlist out to anybody that was actually on the Hangout. So you have something to follow up with people on. And not only that but playlist that you generated can actually rank in the search results separate from the video itself so very, very powerful SEO strategy here that you can create on the fly, while you're in a Hangout.
You can actually change the order of these if you want to, by just grabbing this and pulling it down or whatever you want to do. So I just wanted to show you guys that, because that's very powerful. It's a very powerful SEO strategy. Another very powerful SEO strategy is to Google Plus or share the video. Right here at the top here, there's this little Google Plus button. One of the number one factors for ranking for this year from DMOZ that they found is actually the number of shares or Google Pluses that a video or a blog post or any piece of content has. That's going to significantly increase the ranking of that content itself.
So you just want to create a little plus here, a Google Plus. I already shared it. So I'm not going to do it again. It pulls the video in. All you do is you just add your content here. Then you click ‘share', and it's done. Beautiful way to create more, in essence, really inbound links. But it's really social in nature. Google is looking and switching from what they've done for many years which is back links. They're looking to switch from that old philosophy of how many back links do you have, to how much real social engagement do you have. That's really what they're looking for. They want to see how much value people are placing on this video.
Obviously people are going to place value on it only and they're going to show that they placed value on it by sharing it to the people that they respect that are following them. So it's a really, really powerful way for you to get your content ranked, is to actually get people to share it, like what I just showed you right there. Now the other thing that I want you to show, or that I want to show you, is here's this video right here. Okay? We're on the watch page for the video.
What you want to do is you want to share it, as I just shared with Blake. You want to go in here, and you want to share this video on all of your social media. That will significantly increase the social engagement with that video. Google is paying attention to that. If you post this on Pinterest, and people see it on Pinterest, and they like it, or you share it on Facebook and people like it, or on Twitter and they re-tweet it, Google Plus and they plus it, telling you. That is what's going to get this content to rank. Okay?
The other thing that you want to do and what I shared with Blake, and this is a real ninja strategy, is you can see here that you can actually add a transcript. Here's the entire transcript that Google actually read. It actually deciphers the words that are being said. This transcript is not always the best. So what you want to do is you want to make sure that you're logged into your account that controls the video, and you want to go in, and you want to edit that video. Okay?
So I'm going to go into nurse practitioner recruiters, because that was the word that we targeted. There's the video right there. I'm going to pull it up now that I'm logged into the account. Now I can edit it. Okay? I'm going into influence settings. I just clicked on that little button right there. Then you go to advanced settings, and you go to ‘captions'. Then you go to ‘add captions'. Upload a file, and that's where you upload your transcription file, right here. Okay?
So you get it transcribed. You upload it. That's how you add significant value. You add significant search engine optimization to your video. Because when Google sees that you have a transcription, you took the time to transcribe it, it sees all the correct information there. It can properly rank your video based on the words that are in the transcription. So that's really, really key. Let me see here. Transcribe and sync. Okay.
So type what's spoken and sync this. Okay. So wait a second. You can actually add the video transcript here also. Type what's spoke in the video and click ‘sync' to synchronize it with the video. So you can actually put your transcripts in here as well, and it will sync to it. So you can either upload the transcription by uploading a file, and you can find out more about the file name etcetera right there, or you can go right here, and you can transcribe and sync by just pasting in the transcription right there.
So anyway, you definitely want to do that. I have my team doing this for me. So I don't do the nitty-gritty stuff. But that's primarily what you want to do in order to make sure that you got a good SEO optimized video and content. I'll just end, you know, the recording right there unless, Blake, do you have any questions?
Blake: Yeah. My biggest question, Ryan, is you talked about creating the YouTube playlist and that that playlist can even show up in the search results.
Blake: Is it showing up in the YouTube search results or the Google search results, or both?
Ryan: The video itself?
Blake: No, the playlist.
Ryan: Oh. The playlist. Good question. Very, very good question. Watch this. So my company has created a playlist. I'm going to show you my screen here. So I've created a playlist for Accelerate Marketing. Okay. So I'm going to show you here. So Accelerate Marketing, you see the San Diego reviews?
Ryan: Okay. So if I clicked ‘enter', it's going to take me to the reviews and the testimonials that people want to see about my business. Look. What do you see right here is the top link?
Blake: Yeah, it's the playlist.
Ryan: Yep. We created a playlist of over 32 video testimonials, and we keyword optimized the title of that playlist and the description. You can keyword optimize this almost the same way that you can keyword optimize a video, Blake. Meaning, the only thing that you cannot do and you can see. We've had 787 views on this playlist, on this video itself right here.
Ryan: So huge, huge value. A big reason why we've got so many views is because we alternate what's being shown as the first one. And the beauty is you can actually share this playlist. You can actually share the playlist just like you share a video on Facebook, Twitter, LinkedIn. You can embed this playlist, just like you'd embed a video. You can email this playlist out to people. Okay? And you can like it, just like anybody else, or just like any other video. Now the beauty is watch this. Here's the beauty of a playlist. You click on ‘play all', and–
Male Voice: My name is Michael–
Ryan: What happens and watch this. This is really cool. Here's a smaller player. Look at this. It plays in sequence all of the videos that are in your playlist, one after the other, in sequence. People can skip them. You know? Like, they can go to the next video.
Ryan: It's a really powerful way and here, look at this. Here's another suggested video. This is all done in the background by Google now, and the reason why is because here's a Strategy Session with Blake Moser. This is what's happening right now. This is a live video. So look at this. If we click on this video, it's actually us. It plays–
Blake: [Laughing] That's awesome.
Ryan: Dude. I'm glad I did stop. I didn't press ‘stop record' because I mean this is really, really valuable info. So what other questions do you have?
Blake: I think that's good. You gave me a real good insight as to how to optimize a video, even take it a step further by creating the playlist and optimizing the playlist. Probably if I was going to ask, you know, more questions about SEO content marketing, you know, I'd want to know what if it's not a video. What if it's just purely, say, the transcribed content or maybe the blog posting that I'm trying to rank? What direction would you take in order to get that in the search results? And I guess also, in relationship to even getting the reviews that you want online and getting those reviews to be optimized. What scenario would you go through in getting reviews and getting content, and then optimizing that various, I would say, media of content?
Ryan: Good question. So obviously, you know, you're pitching me a softball in terms of reputation now and reviews. Now the other component I'm going to address first which is getting the content ranked which is on your website, in other words, a blog post. Okay?
Ryan: Or wherever you embed this video that we've actually created for you, this nurse practitioner recruiters' video. What you want to do first and foremost, which is what I've coached and trained you on, which is to create a blog post from the video. Take the blog post content that is original content that's written from the video, and you post both the blog content, the actual written text that you created from the video, along with the embedded video or the video being embedded in that blog post.
Ryan: So that both things are on the same page. The next step that you'd want to take is you'd want to take the transcription that you have that you uploaded to the video, which I already showed you how to do. Then you want to create a PDF out of that transcription.
Ryan: And you embed that PDF link in the blog post. Google sees all that. Then even further what I would do is I would even create a downloadable PDF of the blog post, and I would create a downloadable PDF of MP3 of the audio of the video. Okay? And you embed all three of those pieces of content in with at the bottom of the blog post, giving Google a ton of additional information for them to see. They love to see that you've given every single way for somebody to get access to the content, that you've given everybody a way to get access to the content, whether it's through an MP3 audio or a PDF of the transcription or the PDF of the blog post. Then when you embed that video in there, and you put all the blog post content on the actual page itself, that we found is helping with the search results.
Blake: That makes sense. What service do you recommend to strip the MP3 from the video? I'm sure there's got to be a software that simply pulls that MP3 content from the video itself.
Ryan: Yeah. The best one we found is Camtasia. It actually separates out the video content from the audio. All you do is just strip out that MP3, and you save it as a separate file. So Camtasia is really good. Or Screen Flow, Screen Flow does the same thing for Macs.
Blake: Camtasia. All right. That's good.
Ryan: Then in terms of the reputation or the reviews, getting that optimized, there's really no way to optimize the reviews. You can optimize them because that's all I do. Our company does reputation management marketing. So the way that I would optimize those reviews is to make sure that those reviews are showing up on Google Plus, on the directories where they really matter.
Ryan: In order to do that, if you don't have a system for driving people directly to your Google Plus page, the best way to do that is to send people a link to your actual Google Plus page itself. Okay?
Ryan: So that's the best thing to do. And you want to send that link out. If you've got a list, send that link out to as many people as you can. If you can segment your list based on the Gmail users or the Google account users, that's even better because those are people that actually have a Google account, and most likely they have a Google Plus account.
Ryan: Which they need both in order to leave a review. That's what, you know, I'd highly recommend that people do, in terms of getting those reviews and getting them to show up. Because ultimately, you know, when we're talking about optimization, we're really talking about getting things to show up when people are looking for you. The best way to do that is to get those reviews on Google Plus. Because when they're looking for either your business specifically and typing in your business name plus your city, which by the way, 90% of people do now when they find out or they're referred to your business, 90% of people are going online in order to find out more information about your business. This is a study that was just done.
Blake: Sure. That's huge.
Ryan: And 60% of those people are going to your directories. So that's why I'm saying you want those reviews on those directories. Okay? Then 40% are going to your website. You want those reviews on your website because that's huge social proof. So it's just really, really important to make sure that both those things are happening. Those are the primary ways that I would optimize, you know, those reviews.
Blake: That's good information.
Ryan: You bet. Yeah. So let's end this. I mean, hopefully if you guys have any questions, you know, you can contact me. You can contact me at Ryan@accelerateyourmarketing.com. You can go to our website. Just go ahead and plus this, or thumbs up the video. You know, add it to Google Plus and plus it. And, you know, we'll talk to you soon.