“Reputation management” covers a wide umbrella of services. One of the biggest misconceptions about companies like Accelerate Marketing is that we're fantastic for generating reviews and managing your social media, but the moment you run into trouble with search engine rankings, you need to hire someone else with special SEO skills. We'd like to introduce you to another property management company in our client roster that we helped out when they ran afoul of an search engine algorithm change. The results speak for themselves.
These clients are a family-run business that had been doing good, steady business, working with us for almost a year. Then Google's search algorithm changed and with it their rankings plummeted. Their business wasn't showing up on the first page for key search terms anymore, siphoning away most of their cold traffic to other competitors.
We used a proprietary system to target several key terms for their business — mostly variations on “location + property management”. Less than a month later, these were the results:
Across all search engines, the business' rankings improved dramatically: up 91 seats! For Google, their business was the #1 result for the search terms “hornsby property managers”, “hornsby property manager”, and “hornsby property management”. Even more exciting, their business held the top spot on Google Maps (that little A bubble Google shows you on the first page in its map window).
In our follow-up, the business owner wanted to know what on earth we had been doing — their phones had been ringing off the hook for weeks!
If you're a business wondering what happened to your fabulous rankings, get in touch with Accelerate Marketing today!