The amount you spend per month in your business on marketing.
Who is going to be doing the livestreaming in your company and how often and do you want to make the livestream scripted or off the cuff, are you going to let your employees use your company livestream account?
Ex. New Product Release, Educate the Market, How to, etc.
Ex. Meerkat, Periscope, Blab, Talk Fire, Facebook Live, My Eye etc.
Examples are Aweber, Constant Contact, Infusionsoft, MailChimp etc.