Here are three quick tips to leverage your current social media platforms in order to get more viewers.
- Post that you are going live to Facebook ahead of your broadcasts. This gives your followers a heads up regarding the timing of your broadcast and a chance to see what your subject matter is. If your content is valuable to them, they are likely to share this information with their circles. This brings more viewers to your broadcast as well as mentions in Facebook. The more people see your name mentioned, the more likely they are to tune in. It's simple brand recognition – and it works.
- Use Katch.me. Because Periscope recordings only last for 24 hours, be sure you've signed up for Katch. Katch will record and keep all your broadcasts for you. This enables viewers to watch the replays of your videos at any time. It is possible to get even more views on the replay side than the numbers who watched it in “live” mode. It will also give you access to all of your broadcasts so you can repurpose them as you choose.
- Post the link to your recording to social media and YouTube. Once you've taken the time to record a broadcast, don't let that be the last word! Take the time to embed your videos into the social media arenas where your potential customers can be found. Take advantage of these outlets for getting your message out to the world. Take the time to upload your videos to YouTube as well. By creating your own YouTube channel and uploading all your videos in this one place, your recordings are searchable, and keyword optimized. With the use of YouTube cards, you can link directly to your website or landing pages.
Ryan's Bonus: Don't forget to post your broadcasts to your website. People love images and video. This is another way to reach the customers who would much rather watch a quick video than read all your content you've posted in a blog.
Watch the entire Periscope broadcast below: